Faculty & Staff Directory

iconiconiconNameLance BettencourtImageLance BettencourtFirstnameLanceLastnameBettencourtOffice Phone817-2575048
Emaill.bettencourt@tcu.edu
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VitaeDownload Vita
Position:Associate Professor of Professional Practice in MarketingDepartment:Marketing DepartmentOffice:Tandy hall 203Role:FacultyEducation
  • Ph.D., Marketing, emphasis in marketing and management of service companies; May 1998; Arizona State University, Tempe, AZ
  • B.S., General Business (Summa Cum Laude; Outstanding University Graduate Award); June 1991; California State University, Bakersfield, CA
Areas of Expertise / Research
  • Innovation
  • Service Excellence
Work Experience
  • Managing Partner, LIFT PhD, LLC 2014‐2017
  • Managing Partner, Service 360 Partners, LLC 2012‐2017
  • Strategyn, Inc., 2004‐2011
  • Innovation Consultant & Executive Trainer I Indiana University, Kelley School of Business, Bloomington, IN 1998‐2004
  • Assistant Professor of Marketing & Executive Educator Arizona State University‐West, Glendale, AZ 1997‐1998
  • Visiting Assistant Professor of Marketing
Consulting
  • Support innovation and marketing strategy by enabling clients to gain deep, actionable insights into customer needs