Faculty & Staff Directory

iconiconNameYashoda BhagwatImageYashoda BhagwatFirstnameYashodaLastnameBhagwatOffice Phone817-257-7215
Emaily.bhagwat@tcu.edu
Website
Vitae
Position:Assistant ProfessorDepartment:Marketing DepartmentOffice:Dan Rogers Hall 373Role:FacultyEducation
  • BA University of Michigan Ann Arbor
  • MS University of Alabama Tuscaloosa
  • PhD Georgia State University
Areas of Expertise / Research
  • Marketing Strategy
  • Customer Relationship Management
  • Services Marketing
  • Retailing
Courses Taught
  • Marketing Management
  • Services Marketing
Key Publications
  • Kumar, V., Yashoda Bhagwat, and Alan Zhang (2015),
  • "Regaining 'Lost' Customers: The Predictive Power of
  • First-Lifetime Behavior, the Reason for Defection, and the
  • Nature of the Win-Back Offer," Journal of Marketing, Vol. 79,
  • No. 4, 34-55.
  • Kumar, V., Nita Umashakar, Kihyun Kim, and Yashoda
  • Bhagwat (2014), "Assessing the Influence of Economic and
  • Customer Experience Factors on Service Purchase Behaviors,"
  • Marketing Science, Vol. 33, No. 5, 693-711.
Awards / Recognition
  • 2014 Teaching Excellence Award
  • 2013 AMA-Sheth Doctoral Consortium Fellow
  • 2012 SMA Doctoral Consortium Fellow