Faculty & Staff Directory

iconiconiconNameSusan KleiserImageSusan KleiserFirstnameSusanLastnameKleiserOffice Phone(817) 257-5485
Emails.kleiser@tcu.edu
Website
VitaeDownload Vita
Position:Professor of Professional Practice, MarketingDepartment:Marketing DepartmentOffice:Tandy Hall 294Role:FacultyEducation
  • B.B.A. in Finance and French, University of Notre Dame (1989)
  • Ph.D. in Marketing, University of Cincinnati (1996)
Areas of Expertise / Research
  • Business and Marketing Ethics
  • Brand Equity
  • Consumer Decision Making/Consumer Satisfaction
  • Marketing Models and Research Methods
  • Product and Brand Management
  • International Marketing
Work Experience
  • Litigation Support Consulting
Courses Taught
  • Business Ethics (Undergraduate)
  • Measurement Theory and Structural Equation Modeling (Ph.D.)
  • Multivariate Data Analysis (Ph.D., Masters)
  • Marketing Tools and Applications (Undergraduate)
  • Marketing Research (Masters, Undergraduate)
  • Principles of Marketing (Undergraduate)
  • Product Management (Undergraduate)
Key Publications
  • Wysong, Scott and Sri Beldona and James Munch and Susan Kleiser (2012), “The Influence of Situational Variables on Brand Personality Choice,” International Journal of Marketing Studies, Vol. 4 (6), 103-115.
  • Naylor, Gillian, Susan Bardi Kleiser, Julie Baker and Eric Yorkston (2008), Using Transformational Appeals to Enhance the Retail Experience, Journal of Retailing, Vol. 84 (1), 49-57.
  • Kleiser, Susan Bardi and Eugene Sivadas, James J. Kellaris and Robert F. Dahlstrom, (2003), Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices, Psychology and Marketing, Vol. 20 (1), 1-20.
  • Sivadas, Eugene, Susan Bardi Kleiser, James Kellaris and Robert Dahlstrom (2002-3), Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions, Journal of Personal Selling and Sales Management, Vol. 23 (1), 7-21.
  • Malhotra, Naresh K., Mark Peterson, and Susan Kleiser (1999), Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century, Journal of the Academy of Marketing Science, Vol 27 (2), 160-183.
  • Naylor, Gillian and Susan Bardi Kleiser (2002), Exploring the Differences in Perceptions of Satisfaction Across Lifestyle Segments, Journal of Vacation Marketing, Vol. 8 (4), 343-41.
  • Naylor, Gillian and Susan Bardi Kleiser (2000), Debunking the Word-of-Mouth Myth, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 13, 26-36.
Awards / Recognition
  • Best Paper, Advertising and Promotion Track, 2000 AMA Winter Educators Conference (Does What You See Affect What You Get? An Empirical Investigation into the Effects of Transformational Advertising with Gillian Naylor)
  • Fellow, AMA Doctoral Consortium (1995)
International Experience
  • Business in Europe program: Barcelona, Spain and Dijon, France
Consulting
  • Fort Worth Chamber of Commerce (Vision FW)
Fellowships
  • Neeley Summer Research Development Grant (2012)University of Cincinnati Summer Research Fellowship (1995)