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Faculty & Staff Directory
Faculty & Staff Directory
Name
Susan Kleiser
Image
Firstname
Susan
Lastname
Kleiser
Office Phone
(817) 257-5485
Email
s.kleiser@tcu.edu
Website
Vitae
Download Vita
Position:
Professor of Professional Practice, Marketing
Department:
Marketing Department
Office:
Tandy Hall 294
Role:
Faculty
Education
B.B.A. in Finance and French, University of Notre Dame (1989)
Ph.D. in Marketing, University of Cincinnati (1996)
Areas of Expertise / Research
Business and Marketing Ethics
Brand Equity
Consumer Decision Making/Consumer Satisfaction
Marketing Models and Research Methods
Product and Brand Management
International Marketing
Work Experience
Litigation Support Consulting
Courses Taught
Business Ethics (Undergraduate)
Measurement Theory and Structural Equation Modeling (Ph.D.)
Multivariate Data Analysis (Ph.D., Masters)
Marketing Tools and Applications (Undergraduate)
Marketing Research (Masters, Undergraduate)
Principles of Marketing (Undergraduate)
Product Management (Undergraduate)
Key Publications
Wysong, Scott and Sri Beldona and James Munch and Susan Kleiser (2012), “The Influence of Situational Variables on Brand Personality Choice,” International Journal of Marketing Studies, Vol. 4 (6), 103-115.
Naylor, Gillian, Susan Bardi Kleiser, Julie Baker and Eric Yorkston (2008), Using Transformational Appeals to Enhance the Retail Experience, Journal of Retailing, Vol. 84 (1), 49-57.
Kleiser, Susan Bardi and Eugene Sivadas, James J. Kellaris and Robert F. Dahlstrom, (2003), Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices, Psychology and Marketing, Vol. 20 (1), 1-20.
Sivadas, Eugene, Susan Bardi Kleiser, James Kellaris and Robert Dahlstrom (2002-3), Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions, Journal of Personal Selling and Sales Management, Vol. 23 (1), 7-21.
Malhotra, Naresh K., Mark Peterson, and Susan Kleiser (1999), Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century, Journal of the Academy of Marketing Science, Vol 27 (2), 160-183.
Naylor, Gillian and Susan Bardi Kleiser (2002), Exploring the Differences in Perceptions of Satisfaction Across Lifestyle Segments, Journal of Vacation Marketing, Vol. 8 (4), 343-41.
Naylor, Gillian and Susan Bardi Kleiser (2000), Debunking the Word-of-Mouth Myth, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 13, 26-36.
Awards / Recognition
Best Paper, Advertising and Promotion Track, 2000 AMA Winter Educators Conference (Does What You See Affect What You Get? An Empirical Investigation into the Effects of Transformational Advertising with Gillian Naylor)
Fellow, AMA Doctoral Consortium (1995)
International Experience
Business in Europe program: Barcelona, Spain and Dijon, France
Consulting
Fort Worth Chamber of Commerce (Vision FW)
Fellowships
Neeley Summer Research Development Grant (2012)University of Cincinnati Summer Research Fellowship (1995)