Faculty & Staff Directory

iconiconiconNameCharles LambImageCharles LambFirstnameCharlesLastnameLambOffice Phone(817) 257-7541
VitaeDownload Vita
Position:Professor of MarketingDepartment:Marketing DepartmentOffice:Tandy Hall 201Professorship / Chair:Neeley Professor of MarketingRole:FacultyEducation
  • DBA - Kent State University 1974
  • MBA - Wright State University 1970
  • BS - Miami University 1966
  • AS - Sinclair Community College 1964
Areas of Expertise / Research
  • Services Marketing
  • Marketing For Non-Profit Organizations
Courses Taught
  • Marketing Management
Key Publications
  • Marketing, 12e (Cincinnati, OH: Cengage), 2012 (with J. F. Hair and C. D. McDaniel).
  • Marketing Government and Social Services (New York: Wiley), 1986 (with J. Crompton).
  • Essentials of Marketing, 5e (Cincinnati,OH: Cengage), 2012 (with J.F. Hair and C.D. McDaniel).
  • MKTG, 5e (Cincinnati, OH: Cengage)2012 (with J.F. Hair and C.D. McDaniel)
Awards / Recognition
  • Chancellors Award for Distinguished Research and Creative Activity, 1997.
  • Neeley School of Business Distinguished Research and Creative Activity Award, 1997.
  • TCU Panhellenic Council Outstanding Professor Award, 1997.
  • Distinguished Fellow, Academy of Marketing Science, 1994.
  • Fellow, Southwestern Marketing Association, 1991.
International Experience
  • Taught graduate courses in Australia, Slovenia, Finland, Hong Kong, Singapore. Lectures in Mexico, Uruguay, Colombia, Argentina, Germany, Austria and Brazil.
  • Burlington Northern Santa Fe Railway Co.
  • Thomson Learning
  • Bowling Green State University