Faculty & Staff Directory

iconiconiconiconNameGeorge LowImageGeorge LowFirstnameGeorgeLastnameLowOffice Phone(817) 257-7559
Emailg.low@tcu.edu
Website
VitaeDownload Vita
Position:Associate Dean for Undergrad and Int'l ProgramsDepartment:Dean and Neeley AdministrationOffice:Tandy Hall 304Role:FacultyEducation
  • Ph.D. in Business Administration University of Colorado at Boulder 1994
  • Master of Business Administration University of Western Ontario 1988
  • Bachelor of Arts Brigham Young University 1982
Areas of Expertise / Research
  • Marketing Communications Management
  • Brand and Product Management
  • Marketing Performance Management
Work Experience
  • McCann-Erickson Advertising
Courses Taught
  • Currently: undergraduate Marketing Management and MBA Integrated Marketing Communications
  • Previously: Executive MBA Marketing; MBA Marketing Management, International Marketing, Pricing, Social Marketing, and Sports Marketing; undergraduate Advertising and Promotions, Marketing Strategy, Marketing Research, Consumer Behavior, and Market Analysis
Key Publications
  • Journal of Marketing Research (1994) Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation
  • Journal of the Academy of Marketing Science (2001) Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity
  • Journal of Academy of Marketing Science (2001) The Role of Territory Design on the Motivation, Attitudes, and Work Outcomes of Salespeople
  • Journal of Retailing (1993) The Effect of Double Deals on Consumer Attitudes
  • Journal of Advertising Research (2000) Correlates of Integrated Marketing Communications
Awards / Recognition
  • American Council on Education Fellow, 2011-2012
  • Research Excellence Award, University of Colorado-Boulder Graduate School, 1993
  • Marketing Science Institute research grants 1991, 1993, 1996, 1998, 1992, 2010
  • Social Sciences and Humanities Research Council of Canada Doctor Fellowship
  • Listed in Whos Who in the World, 2001
  • Best Paper of Volume 9, 2001, Journal of Product and Brand Management
International Experience
  • Canada, France, Germany, Austria, Switzerland, Poland, Hungary, UK, China, Spain
Consulting
  • Exxon Mobil, PepsiCo, McDonald's
Hobbies / Interests
  • Fort Worth Scottish Pipes and Drums