Faculty & Staff Directory

iconiconiconNameWilliam MoncriefImageWilliam MoncriefFirstnameWilliamLastnameMoncriefOffice Phone(817) 257-6185
VitaeDownload Vita
Position:Professor of Marketing
Academic Director of Neeley Fellows
Department:Marketing DepartmentOffice:Tandy Hall 381Professorship / Chair:Charles F and Alann P Bedford Professor of International BusinessRole:FacultyEducation
  • Ph.D. - Louisiana State University
  • MBA - University of Mississippi (Ole Miss)
  • BS Political Science - University of Mississippi (Ole Miss)
  • American Council on Education Fellow
Areas of Expertise / Research
  • Sales Management
  • International Marketing
Courses Taught
  • International Marketing MBA and Undergrad
  • Basic Marketing
  • Basic Marketing - Fellows
Key Publications
  • Selling Activities & Sales Position Taxonomies, Journal of Marketing Research.
  • Examining Gender Differences in Field Sales Organizations Journal of Business Research.
  • The Role of Emotional Exclusion in Sales Force Attitudes and Behavior Relations, Journal of Academy of Marketing Science.
  • The Current State of Sales Force Activities Industrial Marketing Management.
  • Contemporary Taxonomy of Sales Positions - Journal of Personal Selling and Sales Management
Awards / Recognition
  • Named one of 40 top business professors in the nation by Poets and Quants
  • MA Lifetime Achievement Award
  • American Council on Education Fellow
  • President of Southern Marketing Association
  • Chancellors Award for Distinguished Research Teaching
  • Top TCU Faculty-Student Foundation
  • Order of Omega Top Professor (twice)
  • Best Dissertation - Academy of Marketing Sciences
  • Best Paper - Journal of Marketing Education
  • Outstanding Faculty Advisor Award
  • TCU Deans Award for Meritorious Teaching
  • TCU Deans Award for Meritorious Research
  • TCU Honors Professor of the Year
  • Neeley School Alumni Professor of the Year
International Experience
  • Germany - multiple trips
  • Hungary
  • France
  • England
  • Scotland
  • Mexico - multiple trips
  • Caribbean - multiple trips
  • Finland