Faculty & Staff Directory

iconiconNameMichael SherrodImageMichael SherrodFirstnameMichaelLastnameSherrodOffice Phone817-257-5735
Emailm.s.sherrod@tcu.edu
Website
Vitae
Position:William M. Dickey Entrepreneur in ResidenceDepartment:Neeley Entrepreneurship CenterOffice:Smith Hall 303Professorship / Chair:Instructor in ManagementRole:FacultyEducation
  • Texas Christian University, Fort Worth, Texas
  • Neeley School of Business
  • Executive MBA, 2010
  • The University of Missouri at Columbia, Columbia,
  • Missouri
  • Master of Arts degree, 1976. Concentration in
  • Journalism/Publishing.
  • The University of Notre Dame, Notre Dame, Indiana
  • Bachelor of Arts degree, 1974 in three-year,
  • interdisciplinary General Program of Liberal Studies with
  • concentrated study in Philosophy, History, Theology and
  • Political Science.
Areas of Expertise / Research
  • Web based enterprise
  • Web user experience
  • Social Media behaviors
  • Online coummunity development
  • Non-profit Web strategies
  • For-profit Web site
  • Book, newspaper, & magazine publishing, both on &
  • off line
Work Experience
  • TexasTribune.org, Publisher 2010 - 2011
  • Examiner.com, President & CEO 2008 - 2009
  • Stanford Professional Publishing Program, Faculty 2006 -
  • 2007
  • Ancestry.com, VP 2005 - 2008
  • Black Dove Media, Founder 1998 - Present
  • AOL.com, VP 1996 - 2004
  • Nerrv Systems, CEO 1992 - 1996
  • AMR Information Services, VP 1989 - 1991
  • Fort Worth Star-Telegram, Natl. Adv. Dir. 1987 -
  • 1989
  • Dallas Business Courier, Publisher 1984 - 1986
  • Sherrod Publishing Corporation, Publisher 1978 -
  • 1984
Courses Taught
  • Managing the Emerging Venture
Key Publications
  • "The Marketing of Suburban Community Newspapers".
  • 1976
  • "How to Advertise & Promote Your Small Business"
  • 1984
  • AOL Community Terms of Service 2003
  • "Bad Baby Names; the worst true names parents saddled
  • their kids with - and you can too!" 2008
Awards / Recognition
  • TCU EMBA Team Award: Team with highest collective
  • GPA
International Experience
  • Vice President & General Manager AOL Communities
  • Worldwide
  • Vice President, Community, Content Acquisition,
  • Publishing for Worldwide Operations at Ancestry.com
Consulting
  • Non-profit:
  • Remaining relevant in the 21st century
  • Sustainability
  • New sources of revenue
  • Web site strategies
  • eBook publishing strategies
  • For Profit:
  • Web based business consulting
  • Web site start-up strategies
  • User behavior
  • Social Media strategies
  • eBook publishing strategies
Hobbies / Interests
  • Bicycling, historical chronicles & fiction, Lerary
  • Fiction, Science Fiction, trap & skeet shooting,
  • beekeeping