Surviving Disruption: The New Competitive Advantage 

The average lifespan of a U.S. corporation today is 15 years and declining. The ever-increasing rate of change and the uncertainty around where disruption will next arise is driving companies to understand how adaptability, innovation and entrepreneurship can work to enable & sustain their enterprise.

Learn practical tools and frameworks for building adaptive organizations capable of accelerating innovation and leveraging entrepreneurship to rapidly make strategic decisions & allocate resources for sustainable competitive advantage.

8:30 a.m. 4:30 p.m.
Spring 2019 

Cost: $995* covers all course materials, breakfast, lunch and refreshments.

* A 20 percent discount will be given to companies that enroll two or more employees.

* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans, 501c3 non-profit organizations and government employees.

Program Highlights

This is a hands-on, experiential program where participants will encounter content, tools, & approaches designed to increase organizational agility and help launch innovative ideas & strategies.

Who Should Attend?

This program is designed for executive leaders, functional leaders, and entrepreneurs to attend as individuals or in teams.

Participants will have significant experience and generally have roles that allow them the ability to start new projects or ventures, drive innovation and/or lead change within their companies or divisions. Typical participants include:

  • Functional Leaders including COO, CFO, CHRO, or CIO
  • General Managers, Managing Directors and Entrepreneurs
  • Executive Directors, Directors or Sr. Managers
  • Leaders at all levels who manage organizations or teams to drive innovation within their companies

How You Will Benefit

  • Learn key skills & frameworks for executing corporate entrepreneurship including finance, operations, marketing and leadership.
  • Discover sources of entrepreneurship & innovation within your organization and learn best practices for developing, evaluating and selecting which to pursue.
  • Hear from TCU faculty and a panel of Guest Speakers about what drives successful Corporate Entrepreneurship and how to overcome barriers to innovation.

Topics:

  • Strategic Frameworks for Corporate Entrepreneurship 
  • The Business Models that Can Enable Corporate Entrepreneurship Success
  • Financial and Resource Allocation Strategies to Support Innovation and Drive New Ventures.
  • Key Success Factors for Corporate Entrepreneurship and Innovation.

Faculty Leader

Michael Sherrod
William M. Dickey Entrepreneur in Residence

Michael Sherrod began his career in 1976 by starting a magazine publishing company right out of grad school. He transitioned from the print world into the online world in 1985 when he helped manage a video-text news service for the Fort Worth Star-Telegram

In his career Michael has founded or co-founded 15 companies, including Black Dove Media, DigitalCity.com, AOL Local and Examiner.com. Additionally, he has served in senior management roles and started new companies inside CapCities/ABC, AMR Information Services, AOL, Ancestry.com, and The Anschutz Companies. In 2010, he served as the first Publisher of The Texas Tribune (www.texastribune.org), a non-profit, non-partisan media site covering Texas government, politics, and public policy and is founding board member.

Michael is Chairman of the Board of the Urban Library Council, Past Chair of the Board of Trustees of the Kinsey Institute, the world’s leading research institute for sex, gender and reproduction, and a former board member of the Craigslist Foundation. He also serves as board member and advisor to a number of online organizations around the world and is an active Angel investor. Michael is an author and frequent speaker on online, cultural and media issues.

Sherrod holds a B.A. from the University of Notre Dame, where he studied in the interdisciplinary Great Books Program, an M.A. in Journalism from the University of Missouri at Columbia and an MBA from The Neeley School of Business at TCU.

Please contact:

Kalyn McKittrick

Director of Marketing and Engagement 
k.mckittrick@tcu.edu
817-257-4689