Executive Insights Event Series

Negotiations: It's More Than Getting Your Way

Kosnik RitaA common misconception about effective negotiations is the belief that one party must win a crucial conversation and the other must give up their point of view.  However, successful negotiations can create solutions that provide value for everyone involved while effectively settling disagreements and strengthening long-term relationships. So how can you effectively develop win-win solutions in both business and personal challenges while gaining greater confidence in approaching topics requiring skilled negotiations?

Join the Neeley School of Business for lunch and an exclusive discussion about how any business leader can develop the ability to successfully communicate while acquiring a better understanding of the choices that need to be made in effective negotiations, presented by Professor, Management and Negotiations Rita Kosnik.

Featuring: Rita Kosnik

Date: August 22,  2017

Location: City Club, Fort Worth, President's Room


The Business of Medicine

Flynn StuartMedical schools have long trained physicians to learn about medicine to make diagnoses. Physicians are trained to recognize and treat diseases and although all of this knowledge is important, what about the equally important task of developing effective interpersonal communication skills to talk with patients? As physicians and health care professionals, how can collaboration among education, research and providers create better outcomes?

Join the Neeley School of Business for lunch and an exclusive discussion around how the business of medicine is changing and how thought leaders at TCU can lead the way in health care, presented by Dean of the TCU and UNTHSC School of Medicine, Stuart D. Flynn, M.D.

Featuring: Dr. Stuart Flynn

Date: September 13,  2017

Location: City Club, Fort Worth, Oak Room


Jobs to be Done: Understanding Customer Needs to Guide Innovation

Lance Bettencourt

As shocking as it may be, your customers don’t need your product or service! What they need is to get a job done. Consumers hire Swiffer to clean floors, and firms hire consultants to redesign processes. This intuitive focus on the end task of the customer has radical implications for creating a systematic, repeatable innovation process that produces products and services customers really want. Has your organization made this shift in designing what customers want?

Join the Neeley School of Business for breakfast and an exclusive discussion around why a focus on customer jobs can reshape markets and spark innovation in products, services, experiences and more, presented by Associate Professor of Professional Practice in Marketing, Lance Bettencourt.

*Please note this Executive Insights Event is a breakfast.

Featuring: Dr. Lance Bettencourt

Date: October 4,  2017

Location: Tierra Verde Golf Club, 7005 Golf Club Dr., Arlington, TX 76001


"The Big 3" of Business Analytics

David Weltman

A large Gartner survey ranked business intelligence and analytics as the number one investment area of the Chief Information Officers responding. Statistical analysis and data mining was #2 in LinkedIn’s “25 Skills that Get You Hired in 2016”. Today, more organizations are taking advantage of client based software applications with data science methodologies to predict “what may happen” and be prepared for “what might be a good course of action to take”, based on mining business data. Three widely deployed predictive analytics methodologies are; Regression Analysis, Decision Trees, and Cluster Analysis.

Join the Neeley School of Business for lunch and an exclusive discussion around the field of business analytics and several example organizations using analytics to achieve a competitive advantage. Additionally, you will gain a basic understanding of three popularly applied approaches to data analysis, presented by Associate Professor of Supply Chain Practice, David Weltman.

Featuring: Dr. David Weltman

Date: October 11,  2017

Location: City Club, Fort Worth, Governor's Room