Executive Insights Event Series

The Hit Maker's Secret Sauce

Cron BillMost popular books on successful new ideas and innovation suggest, in various ways, that the creative spark is king and originality will conquer all. With their short attention spans and eagerness to embrace new ideas, people will respond to really good new ideas. In other words, the best ideas, need to marketing – they succeed on their own merits, like little contagions of wonder. Join us for lunch and an exciting discussion featuring Dr. Bill Cron as we explore two important questions: What is the secret to making products that people love? And why do some products fail when similar ideas catch on and become massive hits?

Featuring: Dr. Bill Cron

Date: October 24,  2018

Time: 11:30-1:00 p.m.

Location: City Club, Fort Worth, Governor's Room

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