Emerging Issues for Sales Leaders 

Wednesday nights from 6 to 9 p.m.
Cost:$1995 * covers all course materials and a light dinner, served from 5:30 to 6 p.m.
* A 20 percent discount will be given to companies that enroll two or more employees.
* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans, 501c3 non-profit organizations and government employees.

What makes sales leaders successful? How can you develop a strong sales team? This program takes an in-depth look at emerging sales management tools and leadership skills required to move your sales teams’ performance from meeting goals to exceeding expectations. Program participants will attend a series of sessions to explore today’s newest sales tactics, concepts in successful leadership and most relevant trends.

Who Should Attend?

  • High potential salespeople, who want to become Sales Managers
  • Individuals who plan sales strategy and implement sales force decisions
  • Experienced Sales Managers looking for knowledge improvement and cutting-edge sales leadership education

What You Will Learn

  • How to craft successful sales strategies and innovative tactics
  • Cultivating the right relationships with sales people
  • How a quality customer experience can drive sales
  • Build successful teams in a multi-generational workforce

How You Will Benefit

Use a strategic approach and latest tools in social media to build an adaptive and prepared sales team.


  • Characteristics of Successful Sales Leaders
  • Salesperson Contributions to Enhanced Customer Experience
  • Salesperson Development
  • Social Media and Sales
  • Managing Millennials in Sales Organizations

Program Schedule

Session Date Topic Instructor
1 9/28/2016 Characteristics of Successful Sales Leaders Bill Moncrief, Greg Marshall
2 10/5/2016 Salesperson Contributions to Enhanced Customer Experience Bill Moncrief, Greg Marshall
3 10/12/2016 Salesperson Development Bob Akin, Greg Marshall 
4 10/19/2016 Social Media and Sales Bill Moncrief, Greg Marshall
5 10/26/2016 Managing Millennials in Sales Organizations Bill Moncrief, Greg Marshall

Faculty Leaders

Bill Moncrief
Chair and Professor of Marketing

Dr. Moncrief holds the Charles F and Alann P Bedford Professor of International Business chair and is a professor of marketing with research focuses on sales management and international marketing. He has been recognized by the American Marketing Association with a Lifetime Achievement Award and has authored key publications including Selling Activities & Sales Position Taxonomies in the Journal of Marketing Research.


Please contact:

Kalyn McKittrick

Director of Marketing and Engagement