Research Highlights

Minakshi Trivedi Named Wilson Professor of Marketing

Trivedi Minakshi sqMinakshi Trivedi, chair of the marketing department, is now the J. Vaughn and Evelyn H. Wilson Professor of Marketing.

June 24,  2019

Ryan Krause Awarded TCU's Highest Honor

Krause Ryan sqRyan Krause, professor of strategy, was honored with the 2019 Deans’ Award for Research and Creativity.

June 13,  2019

Secrets of Success in the Entertainment Business

Houston Mark sqStar Wars. Avengers. Frozen. It is luck or is it science that make these movies, and their sequels, such megahits? A little bit of both, says Marketing Professor Mark Houston.

May 03,  2019

Tyson Browning Featured in Wall Street Journal on AI in Project Management

Browning Tyson sqWill artificial intelligence take over human project management by 2030 as predicted? Professor of Operations Management Tyson Browning tells the WSJ he isn’t so sure.

April 24,  2019

Ryan Krause Interviewed by NBC National news about PG&E Sanctions

Krause Ryan sqRyan Krause, associate professor of strategy, provided insight into California utility PG&E having to invest in fire protection before paying dividends to stockholders.

April 09,  2019

TCU Neeley Ranks No 13 in the World for Entrepreneurship Research Productivity

rank 13 sqTCU Neeley ranks No. 13 worldwide for entrepreneurship research productivity in premier journals over the past five years.

February 27,  2019

TCU Neeley Faculty Members Receive High Honors

Honored Faculty sqMark Houston, Morgan Swink, Garry Bruton and Zach Hall have been singled out with honors for their contributions to marketing, supply chain and entrepreneurship.

February 22,  2019

Ryan Krause Research on Marketing Pros as Board Members Featured in Harvard Business Review

Krause Ryan sqDoes having a marketing pro on the board of directors make a difference? Yes, says Krause, associate professor of strategy at TCU Neeley.

February 12,  2019

American Marketing Association Ranks TCU Neeley No 35 for Research Productivity

rank 35 sqTCU Neeley ranks No. 35 worldwide for research productivity in premier Marketing AMA journals over the past 10 years.

February 06,  2019

Mary Uhl-Bien Featured in Poets&Quants Top 50 Undergraduate Business Professors 2018

Uhl-Bien Mary PQ sqDr. Uhl-Bien is featured in a list that honors 50 of the most accomplished professors teaching business in the United States.

December 03,  2018

TCU Neeley Hosts Inaugural Symposium on Luxury Branding

Marketing symposium sqLeading academics and industry executives discussed consumer behaviors in the luxury market at a symposium hosted by the Department of Marketing and the Sales and Customer Insights Center.

November 16,  2018

TCU Neeley Hosts First Academic Finance Conference

Finance conference sqTen universities sent 45 professors and PhD students to TCU to share their research and insights into the field of finance.

November 13,  2018

Anne Albrecht’s Research on CFOs with Accounting Backgrounds Featured in Wall Street Journal

Albrecht Anne sqProviding above-average compensation to top executives with audit-firm experience can raise the risk of financial misstatements, according to Assistant Professor of Accounting Anne Albrecht.

November 01,  2018

Ryan Krause Featured in Wired with Insight into Snapchat’s Struggle with Founder's Syndrome

Krause Ryan sq“All founder-led firms struggle with how to exist independent of the founder’s personality. Snap is bang in the middle of that struggle,” Krause, associate professor strategy, told Wired.

October 11,  2018

Mary Uhl-Bien Featured on National NBC News About SEC’s Proposed Ban on Elon Musk

Uhl-Bien Mary 2018 sq“To me, the SEC was too harsh. This is an issue his board and shareholders should be addressing,” Uhl-Bien told NBC News.

October 08,  2018

Management Professor Garry Bruton Appointed High-End Foreign Expert in China

Bruton award sqFewer than 100 scholars and leading business practitioners around the world are appointed as High-End Foreign Experts each year in China.

September 05,  2018

Mary Uhl-Bien Featured on CNBC with Insight into CBS News CEO’s Troubles

Uhl-Bien Mary sq“The investor poll sent the wrong signal. I believe people were looking to see that it was not business as usual and that was clearly business as usual,” Uhl-Bien told news anchor Andrew Ross Sorkin.

August 08,  2018

Abbie Shipps Advice on Culture of CBS News Featured in Variety

Shipp Abbie sq“Companies hope for inclusive, supportive cultures but they generally reward results and power,” notes Abbie Shipp, associate professor of management, in the article.

August 03,  2018

Shield Competitive Information or Share it with Potential Investors? What’s a New Firm to Do?

Boone Audra sqShield Competitive Information or Share it with Potential Investors? What’s a New Firm to Do? The initial public offering (IPO) has a big impact on a company’s growth. Audra Boone, the C.R. Williams Professor in Financial Services, researched how withholding competitively sensitive information at the IPO can be

May 07,  2018

Larry Lockwood Gives Advice on Near-Term Investments Featured in US News & World Report

Lockwood Larry sq

In today's efficient market, a stock price is likely to have tomorrow's news built into its price, said Larry Lockwood, the Stan Block Endowed Chair in Finance.

April 19,  2018

Mary Uhl-Bien Interviewed on CNBC about Facebook

Uhl-Bien Mary sq

Management Professor Mary Uhl-Bien was called upon by CNBC’s “Squawk Box” to provide insights on Mark Zuckerberg’s leadership in light of the Facebook data breach scandal.

April 12,  2018

There is no “I” in Teams, Right? Not Quite.

Harris Brad sqDr. Brad Harris researched teamwork in the office, on the field, in the classroom and everywhere else in our lives, and discovered some surprising pitfalls to achieving collective success and individual well-being.

March 29,  2018

Getting a Little Respect: Supply Chain Officers are Powerful Players in Top Management

Roh and KrauseJoe Roh, associate professor of supply chain management, and Ryan Krause, associate professor of strategy, prove that giving supply chain officers a seat in the C-suite leads to superior results.

March 13,  2018

TCU Management Professors Excel at Publishing Research

MEL Research sqNeed to know the latest discoveries in management, entrepreneurship and leadership? Look to TCU Neeley’s highly published professors.

February 12,  2018

Leading by Design

Grau Stacy sqStacy Landreth Grau, professor of marketing practice and the lead instructor for Design Thinking, is honored as Neeley Alumni Professor of the Year.

February 02,  2018

Power, Greed, Even Altruism Can Put CEOs and Companies at Risk

Hitt Michael sq

Whether greed or generosity, leaders’ extremes mean trouble ahead for their companies, according to research by Michael Hitt, Distinguished Research Fellow.

January 11,  2018

Better Health Care

Wempe Plummer sqThe ACA imposed restrictions on physician-owned hospitals to improve quality of care. Elizabeth Plummer, professor of accounting, and Bill Wempe, associate professor of accounting, researched those hospitals to see if the restrictions worked.

November 30,  2017

Mary Uhl-Bien Interviewed on CNBC about New CEO at General Electric

Uhl-Bien Mary sqManagement Professor Mary Uhl-Bien was called upon by “Squawk Box” to grade the performance of General Electric CEO John Flannery as the company attempts a massive turnaround plan.

November 14,  2017

Brad Harris Talks to Fast Company about First Impressions During Job Interviews

Harris Brad sq“The questions people ask at the beginning of interviews can lead to unconscious bias,” said Brad Harris, assistant professor of management.

November 14,  2017

Neeley Professors in Poets and Quants' Top 40 Undergraduate Business Professors 2017

Moncrief and Rhodes sqBill Moncrief and Rob Rhodes are featured in a list that honors 40 of the most accomplished professors teaching business in the U.S.

September 22,  2017

Mary Uhl-Bien Honored with Leadership Quarterly's Decennial Award

Uhl-Bien Mary sqYou could call it the research of the decade. Uhl-Bien’s work on complexity leadership has earned accolades for having a substantial impact for 10 years and counting.

September 15,  2017

Two Neeley Professors Honored as Fulbright Faculty Scholars

Fulbright sqManagement Professor Garry Bruton and Marketing Professor Minakshi Trivedi received prestigious Fulbright awards for their global research and teaching.

September 12,  2017

Michael Hitt Honored with Distinguished Educator Award by Academy of Management

Hitt Michael sqThe award, one of the highest honors given by the academy, recognizes Hitt’s long-term, positive impact on the field.

August 23,  2017

Three Reasons Salespeople Leave, and How to Prevent It

Sunder Sarang sqLosing an up-and-coming salesperson? It might be due to their coworkers as much as their performance. Research by Sarang Sunder, assistant professor of marketing, shows how you can predict when and why salespeople quit.

July 26,  2017

Maximizing Customer Value Goes Beyond Delivering a Great Product

Cron Bill sqIn the competition for customers, companies pull ahead by attaining levels of customer satisfaction exceeding that of competitors, and that means having a strategically designed, trained and supported sales force.

June 27,  2017

How Do Financial Professionals Evaluate Hybrid Financial Instruments?

Clor Proell Shana sqExperienced finance professionals, tasked with making credit-related judgments, vary significantly in deciding which features of hybrid securities are important in determining debt versus equity.

March 15,  2017

Do Customers Prefer a Powerful CEO?

Krause Bruton sqIn some countries, customers view CEO power as a positive rather than a negative, according to research by Management Professors Ryan Krause and Garry Bruton.

January 09,  2017

Why Aren't More Companies Capitalizing on Big Data?

INSC research sqBig data can transform the way supply chains work, yet most companies aren’t taking advantage of it. Professors Daniel Chen, David Preston and Morgan Swink researched companies to find out why.

October 25,  2016

Casual First Questions in a Job Interview Are More Important than You Think

Harris Brad sqFirst impressions play an important role in the job interview, but what about those first questions? Dr. Brad Harris researched the impact those seemingly innocent questions have on the outcome.

October 04,  2016

Eight Lessons Every Sales Manager Needs to be Successful with a Younger Sales Force

Moncrief Bill sqMarketing Professor Bill Moncrief researched how social media is impacting sales and marketing organizations, to help sales managers better understand and take advantage of the changing sales world.

September 07,  2016

Changing the Way Leaders Think about Leadership

Uhl Bein Mary sqWe’ve spent years teaching business leaders to master age-old concepts of efficiency and control. Dr. Mary Uhl-Bien’s research shows that last century’s models don’t work in today’s complex environments.

August 18,  2016

Advanced IT for Electronic Medical Records Isn’t One-Size-Fits-All

Thirumalai Sriram sqGovernment standards are too high and the risk of failure is too great if health care providers rush to provide electronic medical records and get it wrong, shows research by Sriram Thirumalai.

June 06,  2016

Synchrony Preference Why Some People Go with the Flow, and Some Don’t

Shipp Abbie sqSome people work quickly. Some don’t. Some hate interruptions. Others welcome them. Management Professor Abbie Shipp has a way to measure your willingness to adapt your pace to your team.

February 03,  2016