Financial Analysis for Measuring Performance and Decision Making

You’ve gained the fundamental knowledge of key financial concepts and basic accounting principles and you are ready to utilize this financial understanding to measure performance and make pivotal decisions within your organization. This program is the next step in utilizing the skills acquired from the TCU Neeley Executive Education Finance for Non-Financial Professionals program or building on an existing financial analysis background.

May 20-21, 2019
8:30 a.m. – 5:00 p.m.

Cost: $1,695* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 2-day in-person training.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans

Who Should Attend?

Experienced managers and individual contributors in non-financial roles who want to better understand key financial measures and tools and leverage them for measuring performance and decision-making in their roles.

What You Will Learn

Participants will take away a better understanding of key concepts and terms and gain practical insights into how financial information is used for decision making.

How You Will Benefit

  • Gain greater confidence with a working knowledge of business financials.
  • Learn how to understand and interpret key financial metrics & tools.
  • Improve your understanding and insight in to applying key financial tools & metrics to measure performance & results.
  • Better understanding and use of financial data for your own analysis, budgets and presentations.


  • Cost Behavior: Variable, Fixed, Mixed
  • Cost Volume Profit Analysis & Cost Allocation
  • Analysis for Operating Decisions
  • Time Value of Money
  • Evaluating Capital Investments
  • ROI
  • Cash Flow Analysis
  • Budgeting 

Faculty Leaders

Janice Cobb
Instructor, Accounting

Janice Cobb has been teaching at the TCU Neeley School of Business since 1997. She teaches a broad range of classes related to financial and managerial accounting to TCU sophomores and above, TCU MBA students and various levels of managers. She was awarded the Texas Society of Certified Public Accountants’ Outstanding Educator Award in 2007, the TCU Neeley School’s Innovative Teaching Award in 2015, as well as receiving several other teaching awards while at TCU. She is the author of Financial Accounting is NOT that Hard! and Managerial Accounting: Do the Job, Make the Decision. Prior to coming to TCU, she managed cost reimbursable contracts at Lockheed Corporation, worked as an auditor for a large public accounting firm, served as compliance officer and controller for a fast-growing hedge fund, and served as corporate controller of a public company and chief financial officer of a privately held distribution company. She earned a BBA in management and MBA, both from TCU, and is working on her dissertation to complete a Doctorate of Higher Education Leadership at TCU.

Please contact:

Kalyn McKittrick

Director of Marketing and Engagement