Innovation@Work: Putting New Ideas into Action

Spring 2017
8:30 a.m. - 4:30 p.m.
$1,995* covers all course materials, breakfast and lunch and refreshments.
Enrollment is limited to the first 20 registrants.
* A 20 percent discount will be given to companies that enroll two or more employees.
* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans, 501c3 non-profit organizations and government employees.

Harnessing breakthrough innovation will be increasingly important to all organizations in the future. But how should your organization go about that? Design thinking, based on human centered design, is a framework for creative problem solving that is credited with innovation breakthroughs large and small. This two day workshop will introduce participants to the design thinking framework and provide you with tools for each step. This workshop is hands on and will be directed at creating ideas for your industry and your organization.

Who Should Attend?

Experienced managers and new-to-role leaders who are looking for team approaches to creative problem solving.

Individual contributors interested in developing innovative solutions and improving performance.

What You Will Learn

  • How to understand design thinking and business innovation.
  • How different industries are implementing design thinking in business solutions and innovation.
  • How to introduce and apply the core elements of design thinking in your workplace.
  • Practical tools you can put into practice immediately.

Faculty Leaders

Stacy Grau, Ph.D.
Professor of Marketing Practice

An expert in design thinking, Dr. Grau leads the TCU Neeley School’s design thinking initiative after studying it at Stanford. Utilizing several years of professional experience in advertising, branding and consulting, Dr. Grau teaches marketing communication, digital marketing, customer insights, design thinking and creative problem solving at TCU. Her research areas include gender and source effects in communication and advertising, cause-related marketing and initiatives, and social media strategies. She consults with several organizations with an emphasis on strategic brand planning and implementation for social enterprises and nonprofit organizations. She holds a BA in journalism from the University of Louisiana-Lafayette, and MS in marketing and PhD from Louisiana State University. She has been honored with several teaching awards at TCU.

Questions

Please contact:

Kalyn McKittrick

Director of Marketing and Engagement 
k.m.baldwin@tcu.edu
817-257-4689