The Art & Science of Leading in the 21st Century

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Coming Spring 2018

Leadership Redesigned

To thrive in a fast paced, rapidly changing and increasingly competitive global environment, leaders need to think and act differently. The Art & Science of Leading in the 21st Century will provide you with cutting edge perspectives and indispensable tools to help you to think differently about your role as a leader, improve your thinking and enhance your ability to lead in complex environments.

This transformative leadership program is the result of a remarkable partnership between TCU’s Neeley School of Business, Centro Fox and Buzan Worldwide. It combines TCU’s perspective on adaptive leadership & leading change in complex environments, with Buzan’s neuroscience-based framework for cognitive, emotional & creative intelligence, and the thought leadership and presidential perspective of Centro Fox around international business, social responsibility, and driving positive change.

Program Benefits and Highlights

Deepen your insights on your own leadership capabilities, thinking styles, and areas for development through assessments, feedback & ongoing mentoring during interactive online sessions. Identify methodologies and routines that enable you to more deeply connect to your core purpose and accelerate your ability to create value and drive positive change. Identify your cognitive, creative and socio-emotional core thinking styles and strengths as well as techniques to better leverage them to deepen your leadership capabilities and impact. Acquire real life leadership approaches and practical tools for creative problem solving, learning agility, and leading change that you can put into practice immediately. Gain exclusive insight from an outstanding array of international faculty including Mexico’s former president, Vicente Fox, about the skills and capabilities required for leaders as they help their organizations and nations meet the challenges of today’s complex and rapidly changing world. Network and interact with other high potential leaders from a variety of organizations and countries while gaining access to one-of-a-kind professional resources and world renowned faculty.

Who Should Attend

Executives and mid-level leaders, business unit leaders, and functional leaders from a variety of globally focused or international organizations and industries from the US, Latin America and the rest of the world.

Cost: $4,985* covers all course materials, breakfast and lunch and refreshments and one key note dinner.

Early Bird Registration Special: Register before December 31, 2016 and receive 15% off your registration using the code LEADING2016

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans, 501c3 non-profit organizations and government employees.

Faculty Leaders

Tony Buzan
Author and Inventor of Mind Maps

Mr. Buzan is the world-renowned inventor of Mind Maps and an expert on the brain, memory, creativity and innovation. He has been named as one of the world’s top five speakers by Forbes magazine. Through more than 40 years of research into the workings of the brain, Mr. Buzan is dedicated to developing and refining techniques to help people think better and more creatively, and reach their full potential. He has awakened the brains of millions worldwide. He has written more than 100 books in more than 30 languages and has reached, through his seminal presentations and social media, more than 1.5 billion people around the world. His vision is creating a mentally literate world whereby every human in the world use the brain at its fullest.

Jorge Oscar Castañeda, PhD
Co-inventor of the Core Intelligences Leadership Model
Inventor, Root Cause Systemic Mapping

Dr. Castañeda is dedicated to researching the nature of intelligences, creativity and leadership. The inventor of the Root Cause Systemic Mapping methodology for solving complex organizational problems, he has written several books and research papers, including “Most Important Graph in the World ” and “Mind Mapping Applications for MBAs,” plus research on multiple intelligences, core intelligences and leadership. Dr. Castañeda is CEO of Buzan Latin America and president of the Latin American Memory Council. He has more than 25 years of experience as an executive of Fortune 500 companies and is an internationally recognized speaker and advisor on topics of applied neuroscience for management, strategic planning and cultural transformation.

Vicente Fox
Former President of Mexico

Former President Fox is a visionary leader with a deep understanding of the economic and social challenges facing Latin America. He is one of the world’s most important voices on the contemporary geopolitical landscape and the role of business in the developing world. When elected to the presidency of Mexico in 2000, he broke the stranglehold that the ruling Institutional Revolutionary Party had held on the State for seven decades. A charismatic reformer, he is credited as playing a vital role in Mexico’s democratization and with strengthening the country’s economy. After leaving office in 2006, former President Fox and his wife founded Centro Fox, a non-profit dedicated to discovering, exercising and harnessing the leadership qualities we all have inside of us.

Stacy Landreth Grau, PhD
Professor of Marketing Practice

An expert in design thinking, Dr. Grau leads the TCU Neeley School’s design thinking initiative after studying it at Stanford. Utilizing several years of professional experience in advertising, branding and consulting, Dr. Grau teaches marketing communication, digital marketing, customer insights, design thinking and creative problem solving at TCU. Her research areas include gender and source effects in communication and advertising, cause-related marketing and initiatives, and social media strategies. She consults with several organizations with an emphasis on strategic brand planning and implementation for social enterprises and nonprofit organizations. She holds a BA in journalism from the University of Louisiana-Lafayette, and MS in marketing and PhD from Louisiana State University. She has been honored with several teaching awards at TCU.

Linda LaCoste, PhD
Director, TCU Executive MBA Student Services and Operations

Dr. LaCoste is responsible for the overall academic and co-curricular experience of the TCU Executive MBA program, as well as study abroad programs. She leads the Leadership Development course and oversees the TCU EMBA leadership development process. Her corporate experience includes ten years with the Walt Disney Company as a senior manager of operations and a corporate trainer for company-wide e-commerce initiatives at the Walt Disney World Travel and Resort contact center. She was recognized with the Disney Spirit award, given to less than one percent of Disney employees. She holds a BA from Iowa State University, MS from Drake University, MBA from Ottawa University and PhD from the University of North Texas.

Bruce Nelson
IBM Global Strategy Leader, Mobile and Emerging Technology

Mr. Nelson is an IBM executive consultant who works with the world's biggest brands to compete in today's rapidly changing marketplace. He travels globally to teach and apply design thinking frameworks to help IBM and it’s clients reinvent their business internally and externally. He has more than 20 years of expertise spanning user experience strategy and design, digital transformation strategy (mobile/iot/ar/cognitive), digital branding and integrated marketing. His background includes VP-level e-commerce and marketing positions as well as developing and leading digital management consulting practices for major professional service corporations.

Hugo Roosevelt
COO, Buzan Latin America

Mr. Roosevelt has spent several years researching the relationship between mind mapping and creativity via a seminal study that compares the way people create using linear thinking approaches vis-à-vis the Mind Mapping methodology, which promotes non-linear thinking in a systemic and flexible fashion. Hugo is vice-president of the Latin American Memory Council.

Abbie Shipp, PhD
Associate Professor of Management

Dr. Shipp is the co-director of the critical thinking initiative at the TCU Neeley School of Business. She teaches classes on employee engagement and leadership at both the undergraduate and graduate levels. She has published two books on how time impacts work environments, and her research on time in the workplace earned her an exclusive invitation to Google headquarters to brainstorm with other invited researchers, thinkers and practitioners on the cutting edge of human resources. Prior to joining TCU, Dr. Shipp taught at Texas A&M University, the University of North Carolina and Oklahoma State University. She also worked for The Boeing Company and TV Guide. Dr. Shipp has consulted for Ernst & Young, Marriott International, Halliburton, Texas Transportation Institute and AT&T on employee engagement and retention, person-environment fit, employee relations, organizational change and survey design. She holds a BSBA and MBA from Oklahoma State University and PhD from the University of North Carolina at Chapel Hill.

Mary Uhl-Bien, PhD
BNSF Railway Endowed Professor of Leadership at TCU

Dr. Uhl-Bien is a renowned leader and researcher on complexity leadership, relational leadership and followership. She is a sought-after speaker and consultant for organizations around the world. She has published more than 50 articles and manuscripts, five books and a textbook on Organizational Behavior. Her award-winning research on leadership has been published in premier management and leadership journals, including Academy of Management Journal, Journal of Applied Psychology, Journal of Management and The Leadership Quarterly. Her research has been funded with grants from Booz Allen Hamilton, and she has conducted research in partnership with Lockheed Martin, Bank of America, Disney, the U.S. Fish and Wildlife Service, Stryker and the U.S. Air Force Academy. Dr. Uhl-Bien earned her BBA, MBA and PhD from the University of Cincinnati.

Program Schedule

Module 1: Assessment & Online Learning   The first module is an accelerated online learning module that allows participants to reflect on their leadership purpose, their “core intelligences” (cognitive, creative and socio-emotional), as well as their performance. Guided through a series of short videos and by interaction with their assigned mentors, participants gain a deeper understanding of their strengths and development areas.
Module 2: 5 Day Executive Program at TCU   The second module is an intensive 5-day on-campus experience at The Neeley School of Business at Texas Christian University, focused on leading edge perspectives and led by an amazing array of faculty from Buzan, TCU and Centro Fox, it provides participants with thought-leadership, experiential exercises and practical tools to improve individual and organizational results.
Module 3: Putting New Ideas into Action – Active Learning & Coaching   The third module encompasses a three-month mentoring experience whereby participants, with the help of their mentors, implement their leadership improvement plans and the newly acquired skills in the context of the challenges they face in their daily roles.
Day One Day Two Day Three Day Four Day Five
Core Intelligences Leadership Model
Developing Your Cognitive Intelligence
Developing Your Socio-Emotional Intelligence
Leadership Performance
Influence & Leading Others Through Change
Developing Your Intelligent Memory
Developing Your Creative Intelligence
Leadership Behaviors
(Buzan/Centro Fox)
The Influence of Culture & the Environment
(Centro Fox)
President Fox
The Feedback Loop
Lunch Lunch Lunch Lunch Lunch
Neuroscience & Behavior Change
Design Thinking & Creative Problem Solving
Resilience & Learning Agility
Adaptive Leadership
The CILM in Action


Please contact:

Kalyn McKittrick

Director of Marketing and Engagement