TCU MBA Bootcamps

Brand Bootcamp
Brand Bootcamp2

Have you ever wanted to surround yourself with the best minds in your industry? Have you found yourself wishing you could receive personalized feedback and advice from proven business leaders — the kind of insights that can help you establish or further yourself in your career? At our Neeley Boot Camps, that’s exactly what our students experience.

Our expert faculty and administrators have spent years developing a wide array of experiential learning opportunities for our students. Our Boot Camps are among the most popular of these offerings, as they provide prospective MBAs unique opportunities to network with successful industry experts and alumni in their area of concentration.

Why do we call them Boot Camps? Read on to learn more about how intense — and productive — these sessions can be.

What is a Boot Camp?

Our Boot Camps don’t involve marching, but they do serve to train up TCU students, helping them get ready to compete for internships, ace job interviews and stand out at national career fairs. In these Boot Camps, guest speakers share their real-world experiences in their industries and discuss how they came to take on their professional roles. Additionally, those generous Neeley alumni in attendance offer students tips on how best to present themselves, both on paper and in person.  Whatever our students’ goals — to move up within their current organization or change careers altogether — these Boot Camps are where they can get insights and practical advice about making their talents available on the job market.

Brand Management Boot Camp

This September, we invited our Marketing students to a day-long Brand Management Boot Camp. There, they interacted with the many Neeley alumni and marketing professionals who pooled their expertise to make this event a huge success. Some delivered presentations, such as:

  • Dan Geer ’15, Brand Manager at P&G, who focused on the topic of “Global Marketing and Advertising.”
  • Darrin Rowe, Senior Director of Customer Engagement at Sally Beauty, formerly with Greyhound and, who talked about “The Customer Journey Through the Lens of the Travel Industry.”
  • Nick Martin ’13, Senior Product Manager at Smith & Nephew, whose presentation was entitled “Mature Brands: Apply CPR or Let Them Die Peacefully?”
  • Lance Melnichenko ’11, Lawn & Fertilizer Brand Manager at Scotts, who led participants through the various steps involved in launching a new product.

Meanwhile, others facilitated group discussions.

  • Nishant Maller ’13, Brand Manager for Alcon, led two sessions: “Brand Vs. Product Management” and “Marketing Job Perceptions/Expectations Vs. Reality.”
  • Kenyata Martin, Managing Partner at Thought Process LLC (previously, Marketing & Brand leader at Nestle, Shell, and P&G), discussed the differences between brand and business management.
  • Myron Branford, Senior Art Director for the Creative Group (formerly with Mary Kay), talked about “The Role of Design in Brand Building” and “The Briefing Process for Creative.”
  • John Tate ’16, Senior Manager, New Platforms at 7-Eleven, showed students how innovations are shaping food and beverage platforms at his company.

Still others directly assisted students by sharing interview tips and feedback on their résumés. They included Nick Martin; Chris Metz ’17, Nielsen Client Manager; and Maya Talley ’14, Brand Consultant (previously Brand Manager for Kimberly Clark and Alcon).

By the time the Boot Camp wrapped up, students had gained access to the resources they need to secure an internship in marketing and brand management. They now have a clear picture of where to look for brand management positions, how to prepare themselves for interviews and how to craft the perfect marketing/brand management résumé.

Later this fall, we will be convening similar Boot Camps for our Finance and Supply Chain students. And that’s in addition to the many other outstanding experiential learning and networking opportunities you’ll have the chance to participate in should you choose to further your education at TCU Neeley.

Interested in learning more about our Boot Camps, the dynamic, close-knit community our students are a part of and the many other qualities that distinguish our MBA program from others? Feel free to contact us at any time to get more details and answers to your specific questions.

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