News & Events | Dyess Lecture in Marketing

The annual Dyess Lectureship in Marketing is sponsored by the Department of Marketing in the Neeley School of Business at TCU. The event brings the leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

Palmatier Robert


“Gratitude and Unfairness: The Twin Pillars of Relationship Marketing”

Dr. Robert Palmatier
John C. Narver Chair of Business Administration
Foster School of Business, University of Washington

Thursday, February 20, 2014
7:30-9:00 am, 
Smith Hall, Room 104
Neeley School of Business, TCU campus

Breakfast will be served.
Free to attend but seating is limited and registration is required.
Click here to register.

Dr. Robert W. Palmatier is a renowned research on relationship marketing, channels, and marketing strategy. His research has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Consumer Psychology, Journal of Academy of Marketing Science, Marketing Letters, and International Journal of Research in Marketing. His research has also been featured in The New York Times Magazine, Electrical Wholesaling, Agency Sales, and The Representor, as well as on NPR and MSNBC. In addition to serving as an Area Editor for Journal of Marketing, Professor Palmatier sits on the editorial review boards for Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Business-to-Business Marketing. His publications have received multiple awards, including the Harold H. Maynard, Lou W. Stern, and the American Marketing Association Best Services Article awards. He teaches marketing strategy in the doctoral, EMBA, and MBA programs at University of Washington.  Dr. Palmatier earned bachelor's and master's degrees in Electrical Engineering from Georgia Institute of Technology, an MBA from Georgia State University and his doctoral degree from the University of Missouri.  Prior to entering academia, Dr. Palmatier held industry positions including president & chief operating officer of C&K Components, and European general manager and sales and marketing manager at Tyco-Raychem Corporation.  He also served as a Navy Lieutenant aboard nuclear submarines.

For more information on the Dyess Lecture in Marketing, please contact:
Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair, Department of Marketing
Neeley School of Business at TCU

Past Speakers:

2013 Dyess Lecture Speaker

Moorman Chris

Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The Fuqua School of Business
Duke University


2012 Dyess Lecture Speaker

Bitner Mary Jo

Mary Jo Bitner
Professor of Marketing and PetSmart Chair in Services Leadership,
Arizona State University

2011 Dyess Lecture Speaker

Reibstein David v2

David Reibstein
William Stewart Woodside Professor, Professor of Marketing
The Wharton School, University of Pennsylvania

2010 Dyess Lecture Speaker

Ruth Bolton

Dr. Ruth N. Bolton
 Executive Director
 Marketing Science Institute 



2009 Dyess Lecture Speaker

Kohli Ajay

Ajay K. Kohli
Gary T. and Elizabeth R. Jones Chair and Professor of Marketing
Georgia Tech College of Management

2008 Dyess Lecture Speaker

Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth
"The Seven Deadly Sins of Brand Management"

   View the presentation here