News & Events | Dyess Lecture in Marketing

The annual Dyess Lectureship in Marketing is sponsored by the Department of Marketing in the Neeley School of Business at TCU. The event brings the leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

Price Linda

2016 DYESS LECTURE IN MARKETING
presents

“Loyalty and Brands in Consumers' Assembled Lives”

Dr. Linda L. Price
University of Arizona 

Friday, April 1, 2016
7:30-9:00 am, 
Smith Hall, Room 104
Neeley School of Business, TCU campus
.

 Breakfast will be served. There is no charge to attend
but seating is limited and registration is required.
Click here to register

 

Dr. Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin) will discuss “Loyalty and Brands in Consumers’ Assembled Lives” for the 2016 Dyess Lectureship in Marketing, an annual event sponsored by the Department of Marketing in the Neeley School of Business at TCU that brings leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

Dr. Price is the Underwood Family Professor of Marketing at University of Arizona.  Linda is Past President of the Association for Consumer Research, President Designate for AMA Academic Council, AE for Journal of the Academy of Marketing Science, serves on the Editorial Board for Journal of Consumer Research, Academy of Marketing Science Board of Governors, the Sheth Foundation, and other editorial boards. She is research faculty of Center for Services Leadership Network. Linda has received many marketing honors including the 2015 AMA CB SIG Lifetime Achievement Award, the 2013 Academy of Marketing Science Cutco/Vector Distinguished Educator Award for Lifetime Contributions to Marketing Scholarship and the 2013 College of Business Distinguished Alumni Award from University of Wyoming. Linda’s theory and research is published in leading journals, and combines qualitative and quantitative methodologies to examine collective consumer identity and adaptation, social influence and network interactions, and how consumers’ emotions and imaginations enrich, distinguish and give agency to their lives. Her research has been and is currently funded by a variety of agencies including USDA, and Marketing Science Institute. She has published books, chapters and over 70 articles that have collectively garnered nearly 13,000 citations, and mentored many PhD students who are now leading marketing scholars.

For more information on the Dyess Lecture in Marketing, please contact:
Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair, Department of Marketing
Neeley School of Business at TCU
817-257-5528
r.leone@tcu.edu

Past Speakers:

2015 Dyess Lecture Speaker

Ahearne Mike

Dr. Michael Ahearne
C.T. Bauer Chair in Marketing
University of Houston

 

2014 Dyess Lecture in Marketing

Palmatier Robert

Dr. Robert Palmatier
John C. Narver Chair of Business Administration
Foster School of Business
University of Washington

 

2013 Dyess Lecture Speaker

Moorman Chris

Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The Fuqua School of Business
Duke University

 

2012 Dyess Lecture Speaker

Bitner Mary Jo

Mary Jo Bitner
Professor of Marketing and PetSmart Chair in Services Leadership,
Arizona State University

 
2011 Dyess Lecture Speaker

Reibstein David v2

David Reibstein
William Stewart Woodside Professor, Professor of Marketing
The Wharton School, University of Pennsylvania

 
2010 Dyess Lecture Speaker

Ruth Bolton

Dr. Ruth N. Bolton
 Executive Director
 Marketing Science Institute 

 

  

 
2009 Dyess Lecture Speaker

Kohli Ajay

Ajay K. Kohli
Gary T. and Elizabeth R. Jones Chair and Professor of Marketing
Georgia Tech College of Management

 
2008 Dyess Lecture Speaker



Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth
"The Seven Deadly Sins of Brand Management"


   View the presentation here