News & Events | Dyess Lecture in Marketing

The annual Dyess Lectureship in Marketing is sponsored by the Department of Marketing in the Neeley School of Business at TCU. The event brings the leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

For more information on the Dyess Lecture in Marketing, please contact:
Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair, Department of Marketing
Neeley School of Business at TCU

Past Speakers:

2015 Dyess Lecture in Marketing

Ahearne Mike

Dr. Michael Ahearne
C.T. Bauer Chair in Marketing
University of Houston


2014 Dyess Lecture in Marketing

Palmatier Robert

Dr. Robert Palmatier
John C. Narver Chair of Business Administration
Foster School of Business
University of Washington


2013 Dyess Lecture Speaker

Moorman Chris

Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The Fuqua School of Business
Duke University


2012 Dyess Lecture Speaker

Bitner Mary Jo

Mary Jo Bitner
Professor of Marketing and PetSmart Chair in Services Leadership,
Arizona State University

2011 Dyess Lecture Speaker

Reibstein David v2

David Reibstein
William Stewart Woodside Professor, Professor of Marketing
The Wharton School, University of Pennsylvania

2010 Dyess Lecture Speaker

Ruth Bolton

Dr. Ruth N. Bolton
 Executive Director
 Marketing Science Institute 



2009 Dyess Lecture Speaker

Kohli Ajay

Ajay K. Kohli
Gary T. and Elizabeth R. Jones Chair and Professor of Marketing
Georgia Tech College of Management

2008 Dyess Lecture Speaker

Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth
"The Seven Deadly Sins of Brand Management"

   View the presentation here