News & Events | 2013 Dyess Lecture in Marketing
The Dyess Lectureship was held on March 1, 2013, and the recipient was Professor Christine Moorman from Duke University. Pictured are Bob Leone, Christine Moorman and Jack Blanton.
Past Speakers:
2013 Dyess Lecture Speaker
Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The Fuqua School of Business
Duke University
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2012 Dyess Lecture Speaker
Mary Jo Bitner
Professor of Marketing and PetSmart Chair in Services Leadership,
Arizona State University
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| 2011 Dyess Lecture Speaker 
David Reibstein
William Stewart Woodside Professor, Professor of Marketing
The Wharton School, University of Pennsylvania
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| 2010 Dyess Lecture Speaker 
Dr. Ruth N. Bolton
Executive Director
Marketing Science Institute
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| 2009 Dyess Lecture Speaker 
Ajay K. Kohli
Gary T. and Elizabeth R. Jones Chair and Professor of Marketing
Georgia Tech College of Management
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| 2008 Dyess Lecture Speaker 
Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth
"The Seven Deadly Sins of Brand Management"
 View the presentation here
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