News & Events | Dyess Lecture in Marketing

The annual Dyess Lectureship in Marketing is sponsored by the Department of Marketing in the Neeley School of Business at TCU. The event brings the leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

Ahearne Mike

2015 DYESS LECTURE IN MARKETING
presents

“Taking Innovation Through the Sales Force:
Overcoming Barriers to Communication”

Dr. Michael Ahearne
C.T. Bauer Chair in Marketing 
University of Houston 

Friday, March 20, 2015
7:30-9:00 am, 
Smith Hall, Room 104
Neeley School of Business, TCU campus
.

 Breakfast will be served. There is no charge to attend
but seating is limited and registration is required.
Click here to register

 

Dr. Michael Ahearne, the C.T. Bauer Chair in Marketing at the University of Houston, will discuss how to overcome barriers to successfully take innovation through the sales force for the 2015 Dyess Lectureship in Marketing, an annual event sponsored by the Department of Marketing in the Neeley School of Business at TCU that brings leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

Michael Ahearne is Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston. He is also Executive Director of the Sales Excellence Institute.

Mike's research has primarily focused on improving the performance of salespeople and sales organizations. He has published over 40 articles in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. In 2013, Mike was recognized by the American Marketing Association as one of the 10 most research productive scholars in the field of marketing. His research has been profiled in the Wall Street Journal, Business 2.0, Business Investors Daily, Fox News, INC Magazine and many other news outlets.

Mike's textbook Selling Today: Partnering to Create Customer Value is the highest grossing professional selling textbook in the world, with copies being distributed in over forty countries. Paired with the many teaching awards he has won at the MBA and undergraduate levels in Sales, Sales Management, and Key Account Management, Mike has a proven track record of excellence when it comes to disseminating knowledge in his field. He has also had a significant impact outside of the classroom based on the reach of the Sales Excellence Institute, which is widely regarded as the worldwide leader in sales education and research. Mike was recently honored as the inaugural winner of the Sales Education Foundation's Research Dissemination Award for the impact of his research on business practice.

Before entering academia, Mike played professional baseball for the Montreal Expos and worked in marketing research and sales operations for Eli Lilly and PCS Healthcare. He actively consults in many industries including insurance, health care, consumer packaged goods, technology and transportation.

For more information on the Dyess Lecture in Marketing, please contact:
Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair, Department of Marketing
Neeley School of Business at TCU
817-257-5528
r.leone@tcu.edu

Past Speakers:

2014 Dyess Lecture in Marketing

Palmatier Robert

Dr. Robert Palmatier
John C. Narver Chair of Business Administration
Foster School of Business
University of Washington

 

2013 Dyess Lecture Speaker

Moorman Chris

Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The Fuqua School of Business
Duke University

 

2012 Dyess Lecture Speaker

Bitner Mary Jo

Mary Jo Bitner
Professor of Marketing and PetSmart Chair in Services Leadership,
Arizona State University

 
2011 Dyess Lecture Speaker

Reibstein David v2

David Reibstein
William Stewart Woodside Professor, Professor of Marketing
The Wharton School, University of Pennsylvania

 
2010 Dyess Lecture Speaker

Ruth Bolton

Dr. Ruth N. Bolton
 Executive Director
 Marketing Science Institute 

 

  

 
2009 Dyess Lecture Speaker

Kohli Ajay

Ajay K. Kohli
Gary T. and Elizabeth R. Jones Chair and Professor of Marketing
Georgia Tech College of Management

 
2008 Dyess Lecture Speaker



Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth
"The Seven Deadly Sins of Brand Management"


   View the presentation here