Does success in football or basketball affect school revenue? What impact does success in athletics have on student admission and university academics? What kinds of students are attracted to a school by a winning team?
The TCU Neeley Department of Marketing presents the 2016 TCU Green Honors Chair, Dr. Doug J. Chung, who researched universities across the U.S., including TCU, to see how success on the field affects revenue and student admissions.
Dr. Chung will share his research on the direct short-term and long-term results intercollegiate athletics has on university finances and academics.
When: Thursday, September 29, 2016
Where: Brown-Lupton University Union
1st floor Auditorium
2901 Stadium Drive, TCU Campus
Free and open to the public. Registration not required. Visitor parking is available across Stadium Drive and in the Frog Alley parking garage.
Dr. Chung is assistant professor of business administration in marketing at Harvard Business School. He earned his PhD, MPhil and MA in management at Yale University. At Harvard, he teaches Personal Selling & Sales Force Management, Business-to-Business Marketing and Marketing Models. His research has been published in Marketing Science, Management Science, Journalof Marketing Research, Harvard Business Review and European Financial Review. He has been honored with the ISMS Doctoral Dissertation Award and the Mary Kay Doctoral Dissertation Award.