Cron Bill

Bill Cron Honored with 2016 Chancellor’s Award

Dr. Cron was nominated and selected for TCU’s highest honor by his colleagues, to recognize his extraordinary creative teaching and scholarship.  

October 03,  2016

By Elaine Cole

At Fall Convocation, Marketing Professor Bill Cron was honored with the 2016 Chancellor’s Award for Distinguished Achievement as a Creative Teacher and Scholar out of professors from all of TCU's schools and colleges.

Cron, the J. Vaughn & Evelyne H. Wilson Professor in Business at the TCU Neeley School of Business, said he owed his success to his TCU Neeley colleagues and his family.

“I have been most fortunate to work with great people here at TCU. We all win together. We are all blessed,” he said.

When announcing the award, Chancellor Victor Boschini said Cron is exemplary in TCU's “open marketplace of ideas.”

Boschini highlighted comments from several of Cron’s students and peers who said he is a professor who helps students “develop their thinking capacities” and whose “record of achievement is excellence in every dimension of an academic’s career.”

O. Homer Erekson, the John V. Roach Dean of the TCU Neeley School, noted: “It is appropriate for Bill Cron to receive this incredible recognition, since his accomplishments speak to innovation, engagement and impact in so many ways.”

Cron recently served for 10 years as senior associate dean of graduate programs and research at TCU Neeley. He currently teaches TCU MBA courses. His research covers marketing strategy, sales management issues, the health care industry and wholesaling management issues. He is treasurer of the American Marketing Association.

Cron earned his bachelor’s degree from Xavier University and master’s degree and doctorate from Indiana University at Bloomington.

As the winner of the Chancellor’s Award, Cron will receive a cash award of $25,000 and join a list of esteemed peers whose photographs are displayed prominently in the Mary Couts Burnett Library.