Marketing Profs

Marketing Professors Win Top Honors from American Marketing Association and Academy of Marketing Science

Sarang Sunder and Zach Hall are honored with prestigious awards from international organizations to promote high standards in marketing. 

June 21,  2016

By Elaine Cole

Two TCU Neeley School marketing professors have been singled out for top honors by the AMA and AMS.

Sarang Sunder, assistant professor of marketing, won two awards for his dissertation, “Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry,” which is forthcoming in Journal of Marketing Research. Sunder was awarded the American Marketing Association’s 2016 John A. Howard Doctoral Dissertation Award and the Academy of Marketing Science’s 2016 Mary Kay Dissertation Award.

Sunder joined the TCU Neeley School of Business in 2015 after completing his PhD at Georgia State University. He is originally from Chennai in Tamilnadu, India. He is featured on the AMA website, where he said his interest in marketing began when he was a research assistant at the University of Connecticut.

“I was fascinated by how one could use state-of-the-art research methodologies to predict and understand how consumers made decisions. The more I studied, the more fascinating the discipline became, especially with the application of empirics to marketing,” Sunder told the AMA. Read the full profile here: https://www.ama.org/academics/Pages/Profiles-from-the-Academy-Sarang-Sunder.aspx

Zach Hall, assistant professor of marketing, was honored with the 2016 AMA Excellence in Research Award. The Excellence in Research Award recognizes the author of a professional selling and/or sales management article that has made a significant contribution to the sales discipline.

Hall was honored for his research, “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions,” published in Journal of Marketing.

Hall joined TCU Neeley in 2013 after completing his PhD at the University of Houston. He authored an article, “Salesperson Effectiveness,” for the AMA Journal Reader in February 2016, and was awarded the AMA Sales SIG Doctoral Dissertation Award in 2014 for “Salesperson Intuition: Its Critical Role and Antecedents.”