PepsiCo 1stPlace 2017PepsiCo 2ndPlace 2017PepsiCo 3rdPlace 2017

PepsiCo Awards $15,000 to Winning MBA Students at TCU Neeley Case Competition

MBA students from across the country came to TCU Oct. 27-28 with crisp, smooth, refreshing ideas for PepsiCo in the third annual MBA business case competition.

October 31,  2017

By Elaine Cole

PepsiCo executives poured on the heat, and MBA students from 14 universities took the challenge.  

In the 2017 PepsiCo MBA Invitational Business Case Competition at the TCU Neeley School of Business the MBA students were assigned to eight mixed teams, each team member from a different school. 

The teams received the case from PepsiCo Saturday morning, worked quickly with their teammates, and then presented their solutions to PepsiCo executives that afternoon. Winning teams were announced at an awards dinner that evening. 

First Place of $7,000 was awarded to these winning teammates (L-R): Patrick Smith from the University of Maryland/Smith School of Business; Sara Hartley from the University of Illinois College of Business, Jade Manternach from the University of Iowa/Tippie College of Business; and Ony Mgbeahurike from Washington University in St. Louis/Olin Business School.

Second Place of $5,000 was awarded to (L-R): Andrew Kay from Texas Christian University/Neeley School of Business; Kelsey Zhou from University of Washington/Foster School of Business; Kate Trimper from Southern Methodist University/Cox School of Business; and Austin Gilbertson from University of Notre Dame/Mendoza College of Business. 

Third Place of $3,000 was awarded to (L-R): Caldwell Moore of SMU Cox, Shirin Sajjadi of TCU Neeley, Russell Cardon of Texas A&M University/Mays School of Business; and Gustavo Garcia of Maryland Smith.

 “Placing students from different MBA programs on a team mimics professional situations where colleagues with different skills come together to create the best solution for the company,” said Ed Riefenstahl, director of MBA experiential learning at TCU Neeley. 

Judging the competition this year were these executives from PepsiCo: Ralph Goedderz, vice president finance; Jim Hathaway, vice president planning; Richard Blazevich, senior director marketing; Dave Boissevain, senior director sales strategy; and Riccardo Barrenechea, senior director finance. 

This is the third year for the MBA business case competition, made possible by a partnership between TCU Neeley and PepsiCo. Participating schools for the 2017 competition at TCU were:

Columbia University, Columbia Business School
Rice University, Jones Graduate School of Business
Ohio State University, Fisher College of Business
Southern Methodist University, Cox School of Business
Texas A&M University, Mays School of Business
Texas Christian University, Neeley School of Business
University of Illinois, College of Business
University of Iowa, Tippie College of Business
University of Maryland, Smith School of Business
University of Notre Dame, Mendoza College of Business
University of Pennsylvania, Wharton School of Business
University of Washington, Foster School of Business
Vanderbilt University, Owen Graduate School of Management
Washington University in St. Louis, Olin Business School