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PepsiCo Awards $15,000 to MBA Students at Annual TCU Neeley Case Competition

MBA students from 13 schools across the country came to TCU Oct. 26-27 with refreshing ideas for PepsiCo in the fourth annual case competition.


October 29,  2018

By Elaine Cole

They drank in the challenge, crunched the numbers and delivered satisfying results.  

MBA students from 13 universities came to TCU Oct. 26-27, 2018, for the fourth annual PepsiCo MBA Invitational Business Case Competition. 

They met for the first time Friday evening, were randomly assigned to mixed teams of four from different schools, and given the case by PepsiCo executives the next morning. 

Their challenge: review, discuss and prioritize the levers they would use to drive PepsiCo’s gross revenue growth through a key distribution partner in North America. 

They worked quickly with their new teammates for five hours and then presented their solutions to PepsiCo executives in 10 minutes, with 15 minutes of Q&A. They were judged on the strength of their case and their presentation.

First Place of $7,000 was awarded to the winning team of (L-R): Stephen Haworth, Texas A&M University/Mays School of Business; Zach Orbeck, Vanderbilt University/Owen Graduate School of Management; Jenny Le, Columbia University/Columbia Business School; and Claire Lukeman, Texas Christian University/Neeley School of Business. 

Second Place of $5,000 was awarded to the team of (L-R): Randy Myers, Rice University/Jones Graduate School of Business; Rachel Miles TCU Neeley School of Business; Karla Berberich, Ohio State University/Fisher College of Business; and Guatam Vaidyalingasarma, University of Texas at Dallas/Jindal School of Business. 

Third Place of $3,000 was awarded to the team of (L-R): Trey Owens, University of Maryland/Smith School of Business; Shama Rangnekar, University of Washington/Foster School of Business; Sam Linder, TCU Neeley School of Business; and Darron Henson, Southern Methodist University/Cox School of Business.

PepsiCo judges were Ralph Goedderz, vice president finance; Stefano Sartoretti, senior vice president and chief financial officer; Jim Hathaway, vice president financial planning;, Kyle Gore, senior director of eCommerce; Hana Golden, senior marketing manager.  

This is the fourth year for the MBA business case competition at TCU, made possible by a partnership between TCU Neeley and PepsiCo. Participating schools for the 2018 PepsiCo MBA Marketing & Finance Invitational were:

Columbia University, Columbia Business School
Ohio State University, Fisher College of Business
Rice University, Jones Graduate School of Business
Southern Methodist University, Cox School of Business
Texas A&M University, Mays School of Business
Texas Christian University, Neeley School of Business
University of Illinois, College of Business
University of Maryland, Smith School of Business
University of Notre Dame, Mendoza College of Business
University of Texas at Dallas, Jindal School of Management
University of Washington, Foster School of Business
Vanderbilt University, Owen Graduate School of Management
Washington University in St. Louis, Olin Business School