When your professors are ranked No. 1 in the world by The
Economist, it is no surprise when they are lauded for their commitment to
advancing their field.
Mark Houston is a perfect example.
Not only is he the new co-editor of the Journal of the
Academy of Marketing Science, he was awarded
the prestigious Louis W. Stern Award for outstanding article by the American
Marketing Association.
As co-editor of the Journal of the Academy of
Marketing Science, a top academic journal in the marketing discipline,
Houston helps Editor-in-Chief John Hulland with the increasing number of
manuscript submissions (710 in 2018), provides second decisions on close-call
situations, and guides the broader strategic goals of the journal.
“I am delighted to have Mark
join me. I greatly appreciate his experience, his passion for our field and his
dedication to making others better,” Hulland said in his announcement.
Houston also is an academic
leader in the American Marketing Association and was honored with the prestigious 2019 Louis
Stern Award for his Journal of Marketing article entitled “Relationship
Velocity: Toward a Theory of Relationship,” with his coauthors Rob
Palmatier (Washington), Dhruv Grewal (Babson) and the late Rajiv Dant (OU).
The award recognizes the most
outstanding article published in a widely recognized and highly respected
journal, which has made a significant contribution to the literature on
marketing and channels distribution.
“Relations Velocity” was judged
on the quality of the data, the originality of the theorizing and the impact
(citations) to date. The committee unanimously agreed that the article is an
outstanding example of novel and well-executed research that has made a
significant contribution to the field of inter-organizational relationship
research.
As of December 2018, Houston has published 44 journal
articles. He also is co-author of Entertainment Science.