marketing research

American Marketing Association Ranks TCU Neeley No. 27 in the World for Research Productivity

TCU Neeley jumped from No. 35 to No. 27 worldwide for marketing research productivity in premier AMA journals over the past 10 years.

January 21,  2020

By Elaine Cole

When it comes to marketing research, TCU Neeley holds its own in very impressive company. 

For 2010-2019, TCU Neeley marketing professors published 21 research articles in the Journal of Marketing and Journal of Marketing Research, the AMA’s premier journals.

This puts TCU Neeley’s Marketing Department at No. 27 in the world for productivity, tied with Harvard, Cornell, NYU and Minnesota, and ahead of Dartmouth, Yale and Emory. 

The AMA ranking is among business schools from all over the world and not normalized for the number of marketing faculty in the universities, which means these are especially impressive results from TCU marketing faculty.

AMA bases the ranking on data from the University of Texas at Dallas’s annual global Top 100 Business School Research Rankings.   

The AMA’s full ranking is available by clicking here.