Our Team

Meet our team of marketing experts who are deeply committed to student education and award-winning research.

Zachary Hall

Zach Hall

Director of Ops, Sales and Customer Insights Center
Assistant Professor of Marketing

2019 MSI Young Scholar
Winner of Sales Excellence in Research Award, 2015-16
Research interests: Improving performance of sales people, sales managers, and sales organizations

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Minakshi Trivedi

Minakshi Trivedi

Director of Research, Sales and Customer Insights Center
J. Vaughn and Evelyn H. Wilson Professor of Business
Professor and Chair of Marketing

Fulbright Scholar
Research interests: Retailing and social media, online and mobile behavior

Bob Akin, Jr.

Bob Akin

Assistant Professor of Professional Practice

Research interests: Sales, sales management, sports marketing

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Lance Bettencourt

Lance Bettencourt

Associate Professor of Professional Practice

Research interests: Innovation, service excellence

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Yashoda Bhagwat

Yashoda Bhagwat

Assistant Professor of Marketing

Research interests: Marketing strategy, customer relationship management, services marketing, retailing

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Cron Bill

Bill Cron

Emeritus Professor
Chairman of the Board, American Marketing Association

Lifetime Achievement Award for Research, AMA Sales SIG
Research interests: Sales, sales management, channels issues, marketing strategy

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Mark Houston

Mark Houston

Eunice and James L. West Chair in Marketing

Associate Editor - JM, JAMS, JSR, JPIM
Winner of the Sheth Foundation Award for Best Paper in Journal of the Academy of Marketing Science, 2018
Research interests: Entertainment science, business-to-business strategy, innovation

Kleiser Susan

Susan Kleiser

Professor of Professional Practice

Research interests: Ethics, brand equity, consumer decision-making

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Robert Leone

Bob Leone

J. Vaughn and Evelyn H. Wilson Chair

Associate Editor - JM (co-editor of JM, 2009-2011)
Lifetime Achievement Award for Research, AMA Market Research SIG
Research interests: Branding, customer relationship marketing, impact of marketing mix on performance

William Moncrief

Bill Moncrief

Charles F. and Allan P. Bedford Professor of International Business
Associate Dean for Acadmic Affairs

Lifetime Achievement Award for Research, AMA Sales SIG
Research interests: Sales, sales management, international marketing

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Shannon Shipp

Shannon Shipp

Associate Professor of Marketing

Research interests: Ethics, marketing strategy

Sarang Sunder

Sarang Sunder

Assistant Professor of Marketing

Winner of 2017 Don Lehmann Award
Research interests: Customer relationship management, salesforce management, econometric methods

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Eric Yorkston

Eric Yorkston

Associate Professor of Marketing

Research interests: Branding, psycholinguistics, consumer psychology, product development, creativity