Faculty & Staff Directory

iconiconNameBob Akin, Jr.ImageBob Akin, Jr.FirstnameBobLastnameAkin, Jr.Office Phone(817) 257-5539
Position:Assistant Professor of Professional PracticeDepartment:Marketing DepartmentOffice:Neeley 3341Role:FacultyEducation
  • BGS from TCU
  • MBA from TCU
  • Ed.D from TCU
Work Experience
  • President/CEO, Landmark Publishing (August, 1998 - February, 2000). * Supervised marketing efforts to establish new accounts and increased sales * Administered startup of company * Produced and published eleven projects; compiled, edited and designed works to record historical backgrounds * Guided team of editors with ongoing projects * Received and reviewed manuscripts for publication consideration.
  • Executive Vice President, Terminix International (March, 1985 - December, 1997). * Developed and implemented employment programs which decreased training costs * Recruited management training program candidates * Structured risk management initiative and lowered experience modifier * Conducted management training programs to ensure ongoing quality of management teams * Negotiated with suppliers to achieve best possible prices for goods and services * Maintained accounts payable system for all branches for $10-million corporation * Managed sales office operations and staff of fifteen to record productivity. * Initiated customer service programs to ensure quality of service.
  • Sales, Sales Manager, Terminix International (May, 1983 - December, 1985).
Courses Taught
  • Marketing Management
  • Selling & Sales Management
  • Personal Selling
  • Professional Sports Careers
  • Sports Marketing
  • Services Marketing
  • Sales Management
Key Publications
  • Landreth-Grau, S. & Akin, R. (2011). Experiential Learning for Non-Business Students: Student Engagement Using a Marketing Tradeshow. Marketing Education Review, 21, 68-73.
Awards / Recognition
  • 2012: Mortar Board Preferred Professor. Mortar Board Preferred Professor- 2005,2006,2008,2009,2010,2011,2012 Mortar Board International.
  • 2012: 2012 Panhellenic Outstanding Faculty Award. TCU Panhellenic.
  • 2012: Senior Class Legacy Awards...
  • 2005: Top Non-Tenure Track Professor. Top Non-Tenure Track Professor for 2005-M.J. Neeley School of Business M.J. Neeley School of Business.
  • 2005: Most Outstanding Academic Coach for 2005. Most Outstanding Academic Coach for 2005 presented by TCU Panhellenic Panhellanic/IFC.
  • 2004: Most Outstanding Professor for 2004. Most Outstanding Professor for 2004 presented by IFC/Panhellanic at TCU Panhellanic/IFC.
  • 2003: Panhellenic /IFC Professor of the Month- September 2003. Panhellenic /IFC Professor of the Month- September 2003 Panhellanic/IFC.
  • 2003: Most Charismatic Professor for 2003. Most Charismatic Professor for 2003 presented by TCU IFC Panhellanic/IFC.
International Experience
  • Travel in Europe, Mexico, the Dominican Republic
  • 2012: The Brevet Group- Aflac, Sales Training for State, Regional, and National Sales Managers, Lead and Instruct at three Seminar style sessions: Las Vegas, Indianapolis, Washington, DC. for a total of 4,500 participants.
  • 2012: The Brevet Group- Aflac Train the Trainer Program, Train the Trainer Program
  • 2012: R.L. Paschal High School of Fort Worth, Texas, Mount Everest-1996, For Leadership training through the Fort Worth ISD initiative, Principal Terri Mossige contacted me to teach a Leadership Seminar to the Management Team. This seminar was taught on the TCU campus in the Tandy Boardroom on August 1, 2012
  • 2012: Nokona Athletic Goods, With the purchase of 50% of the company five years ago by the Fenway-Nokona group from Boston, I sit as the tie breaking vote on the board. With two members from the Storey family and two members from the Fenway group, I act as the deciding vote on many matters. Nocona Athletic Goods (Nokona or NAG) is the last American made Baseball glove and now equipment manufacturer.
  • 2012: Ideal Partners of Texas, Consult with Business Acquisitions and on-going operations; Sales Training, Service Measures, Hiring Practices, Customer Retention, CRM, EVA
  • 2012: FBI Citizens Academy Alumni Board- Dallas Field Office, This was a community outreach program of the FBI. For 12 weeks we learned from each of the Supervisors and Special Agents for all squads within the bureau. I was selected from over 100 applicants. Our class was made up of 25 individuals from all over North Texas.
Service to the University
  • Faculty Advisor:
  • Academic Advisor to Chi Omega Sorority
  • Advisor for the American Marketing Association- TCU Student Chapter
  • Member:
  • Search Committee for Director of Student Organizations
  • Search Committee for Assistant Director of the Leadership Center
  • SACS Accreditation Review Committee for the Admissions Office
  • Celebration of University Pillar Awards Committee
  • Department of Nutritional Sciences Research Review Board
  • Chairman for the Intercollegiate Athletics Committee
  • TCU Representative for the Coalition on Intercollegiate Athletics (COIA)- Steer Committee Member
  • Wassenich Award for Mentoring Selection Committee
  • Frog Camp Faculty Facilitator:
  • Challenge A, Challenge B, Frog Camp-London