Faculty & Staff Directory

iconiconiconNameShannon ShippImageShannon ShippFirstnameShannonLastnameShippOffice Phone(817) 257-7617
VitaeDownload Vita
Position:Associate ProfessorDepartment:Marketing DepartmentOffice:Neeley 3346Role:FacultyEducation
  • BSBA University of Tulsa, 1977
  • MBA Rensselaer Polytechnic Institute (1978)
  • Ph.D. University of Minnesota (1990)
Areas of Expertise / Research
  • Sales management
  • Marketing strategy
  • Interface between finance and marketing
  • Sales forecasting
  • Business ethics
Courses Taught
  • MBA Marketing Management, Marketing Strategy, Sales Management, Sales Forecasting
  • Undergraduate Introduction to Business, Sales Management, Marketing Management, Marketing Strategy
  • Executive Marketing Strategy, Sales Forecasting, Finance for Non-financial Managers, Marketing Planning
Key Publications
  • Shipp, Shannon H. (1987), "Modified Vendettas as a Method of Punishing Corporations," Journal of Business Ethics, 6, 603-612.
  • Cardozo, Richard N. and Shannon H. Shipp (1987), "How New Selling Methods Are Affecting Industrial Sales Management," Business Horizons, 30 (September/October), 23-28.
  • Shipp, Shannon H., Charles W. Lamb, Jr., and Michael Mokwa (1993), "Developing and Enhancing Marketing Students' Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage," Marketing Education Review, 6 (December).
  • Winner: 1999 Marketing Education Review article from 1990-1994 with the Greatest Impact on the Field since its Publication.
  • Lamb, Charles W. Jr., Shannon H. Shipp, and William C. Moncrief (1995) "Integrating Skills and Content Knowledge in the Marketing Curriculum," Journal of Marketing Education, (Summer), 71-80.
  • Winner 1995 Best Paper of the Year, Journal of Marketing Education.
  • Shipp, Shannon H. and Charles W. Lamb, Jr., (1997) "The Effect of Selected Environmental Variables on the Marketing Mix/SBU Performance Relationship, Journal of Strategic Marketing, 4 (3), 143-162.
Awards / Recognition
  • TCU Senior Appreciation Program (6 times)
  • TCU Mortar Board Preferred Professor (4 times)
  • Best Article First Five Years Marketing Education
  • Review
  • Article of the Year Journal of Marketing Education
  • University of Minnesota Corporate Fellow
  • University of Minnesota Haring Fellow
International Experience
  • Summer Instructor in Germany program (3 times)
  • Guest lecturer, University of Freiburg, Freiburg, Germany (2 times)
  • Guest lecturer, University of Cologne, Cologne, Germany