May 16 - 24, 2020

Faculty Leaders

Dr. Laura Meade
Dr. Brad Harris

Course Prerequisites

Open to all MBA and PMBA students in good standing who have completed BUSI 60050, required

Earns 3 hours credit

Class limit: 15

Explore opportunities and challenges of conducting business in Asia, including the unique culture nuances that affect local and cross-cultural working relationships (e.g., leadership, teamwork) as well as the intricacies of sourcing from local and regional suppliers and delivering to customers worldwide. Learn about the critical resources, supply-based capabilities, leadership and management challenges, marketing principles, and current trading environment of Vietnam and China. Witness firsthand the complexities and challenges of marketing, innovation, entrepreneurship, and leadership in this country while contemplating the historical, political, economic and cultural trends and norms in Hanoi, Vietnam and Shanghai, China.

Hanoi, Vietnam and Shanghai, China

Day 1 Travel to Hanoi
Day 2 Cultural Exploration 
Day 3 Cultural Exploration of Hanoi, time for project work, opening dinner
Day 4 Company Visits (Consulting, Automotive)
Day 5 Company Visits (Technology, NGO, Entrepreneurship), Optional foodie adventure
Day 6 Travel to Shanghai (time for project work, meet alumnus for dinner)
​Day 7 Company Visits (Nike and case study in global marketing campaigns), acrobatic show
Day 8 Company Visits (panel discussion with expats at Chamber of Commerce), cultural exploration
Day 9 Return

$750 for a student's first study abroad trip.  Total fee is $2,400, minus $1,650 covered by the Neeley Graduate Program office.

  • Included: Textbooks and materials, hotel accommodations (2 students per room), transportation within country, welcome and farewell dinners, expenses related to company visits and lecture.
  • Not included: TCU tuition, airfare to and from China, airport taxes, passports, visas, and personal expenses.
  • Most meals covered
  • Guest fee: $2,400
  • Second trip for TCU MBA student: $2,400

Travel Arrangements
Students should not purchase flight tickets or make other irrevocable travel arrangements until they have received communication from the faculty member(s) leading the trip.

Registration and Payment
Class is filled on a first-come, first-served basis.
Full payment of $750 via credit card is required at the time of registration.

china imgs

Watch the video
china video

Deadline to Register is December 15, 2019. If class limit is met prior to this date you can request to be added to a wait list.