Leading with Data Analytics 

The volume and importance of business data and analytics are growing at an exponential rate. Today, more organizations are taking advantage with data science methodologies to understand the current nature of the firm's business operations and strategy as well as predict “what may happen” and be prepared for “what might be a good course of action to take,” based on the application of data analytics.

This program will help you better understand how to leverage data analytics to make decisions and enable business success. Additionally, you will gain a basic understanding of three popularly applied approaches to data analysis.

8:30 a.m. – 4:30 p.m.
September 28-29, 2020
April 7-8, 2021

Cost: $1,695* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 2-day training.
All in-person Open Enrollment Programs can be attended via Zoom. Contact a member of our staff for more information.

Click here to see the list of safety measures we are adding to our in-person programs.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans

Who Should Attend?

Business leaders, managers, and functional-area knowledge workers at all levels who want to take advantage of the real opportunity to better utilize data analytics to develop knowledge and insights that drive improved decision-making.

What You Will Learn

Real life leadership approaches and practical tools you can put into practice immediately.


  • Organizational & Strategic Opportunities for Business Analytics
  • Business & Functional Applications for Data Analysis & Mining
  • Descriptive Statistics
  • Data Visualization

How You Will Benefit

  • Examine the strategic & operational opportunities for analytics from an organizational and tactical perspective.
  • Explore the use of data analytics in the context of specific functional processes and applications such as sales, marketing, HR, finance/accounting, supply chain, and operations.
  • Discover how to identify and clearly present results, relationships, trends and other insights using key statistical metrics and tools such as regression analysis, decision trees and cluster analysis – through hands-on exercises.

Faculty Leaders

David Preston
Professor of Information Systems

Dr. David Preston is a Professor of Information Systems for the Neeley School of Business. Dr. Preston’s research interests include the role and impact of technology executives in the organization, technology strategic alignment, the impact of technology on organizational performance, and business intelligence/analytics. His work has been published in academic journals including: MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Decision Sciences, Journal of Operations Management, IEEE Transactions on Engineering Management, Journal of Strategic Information Systems, and MIS Quarterly Executive. Furthermore, Dr. Preston has served as an Associate Editor for MIS Quarterly and currently serves as a Senior Editor for the Journal of the Association of Information Systems and has also won awards for excellence in MBA teaching. He has over 10 years of industry experience in technology, analytics, and project management positions. Dr. Preston consults and leads executive workshops and seminars in analytics, project management, technology strategy and innovation.

David Weltman
Associate Professor of Supply Chain Practice

Dr. David Weltman is the Associate Professor of Supply Chain Practice for the Neeley School of Business specializing in applied learning, analysis of teaching methods, business statistical models and distribution of inventory management. He teaches in range of programs including at the undergraduate programs, MBA and EMBA graduate programs. Recently taking on a new course for the Neeley Fellows, David has also participated in the “Leading with Data Analytics” certificate program for TCU Neeley Executive Education as well as presented at the Executive Insights Lunch series for the business community. Prior to his career in academia, he spent 15 years at IBM in consulting and services and in marketing technology solutions.

Please contact:

Kalyn McKittrick

Director of Marketing and Engagement