Faculty & Staff Directory

Brandon Chicotsky

Assistant Professor of Professional Practice
Marketing Department

Education

  • PhD, University of Alabama
  • MSM, New York University
  • BA, University of Texas at Austin

Areas of Expertise/Research

  • Branding
  • Strategic marketing
  • Emerging technology and entrepreneurship

Selected Publications

  • Chicotsky, B. & Qiao, F. (2018). Laughing and yelling through yaks: a content analysis of Yik Yak, exploring humor topics, types, styles and user motives in the anonymous social media environment. The Journal of Social Media in Society, 7(1), 211-232.
  • Stokes, E., & Chicotsky, B., & Billings, A. (2018). The political pulpit: framing and political partisanship in sermon rhetoric before and after the 2008 election. Church, Communication, & Culture (Taylor & Francis), 3(1) 36-52.
  • Qiao, F., & Chicotsky, B., Billings, A.C. (2016). Loving "Mapple Store" but hating "Sprawl-Mart": a case study of parodies in 'The Simpsons.' KOME Journal, 4, 69-83.
  • Chicotsky, B., & Heiss, S. (2019). Slogan-like summaries: a pedagogical approach. Submitted to Syllabus Journal. Accepted ("revise and resubmit" process is complete): prospective publication in November, 2019.
  • Chicotsky, B. (2018). Entrepreneurship as a Student Experience and State of Mind. In M.G. Strawser (Ed.) Transformative Student Experiences in Higher Education: Meeting the Needs of the 21st Century Student and Modern Workplace. Lanham, MD: Lexington Books.

Honors and Awards

  • Carey Service and Mentorship Award (Nominee), Johns Hopkins University 2018 - 2019 - Acknowledges a faculty member who demonstrates extraordinary support, mentorship, and education to students outside the classroom.
  • Teaching Innovation Award (Grant), Johns Hopkins University 2018 - 2019
  • Carey Service and Mentorship Award Nominee 2018 - 2019 - Designated for a faculty member with exceptional investment in students' professional growth.
  • Top Paper Award, Southern States Communication Association Conference; Austin, TX. 2017 Chicotsky, B. & Qiao, F. (2018). Laughing and yelling through yaks: a content analysis of Yik Yak, exploring humor topics, types, styles and user motives in the anonymous social media environment.
  • Inspiring Alumni Nominee, New York University 2012 Dep. of Tech. Management and Innovation [Formerly "NYU-Poly" prior to Tandon School (NYU)].
  • Recognized for a marketing campaign with 1.1 million organic views and international coverage. MEDIA .