Sarang Sunder
Associate Professor
Marketing Department
Education
- PhD, Georgia State University
- MS, Georgia State University
- BE, Anna University
Areas of Expertise/Research
- Customer Relationship Management (CRM)
- Salesforce Management
- Marketing in Emerging Economies
- Econometric methods
Selected Publications
- “Protecting Consumers from Themselves: Assessing the Consequences of Usage Restriction Laws on Online Game Usage and Spending” (with Wooyong Jo, Minakshi Trivedi and Jeonghye Choi), Marketing Science, forthcoming
- “Why do Salespeople Quit? An Empirical Examination of Own & Peer Effects on Salesperson Turnover Behavior.” (with V. Kumar, Ashley Goreczny and Todd Maurer), Journal of Marketing Research, June 2017
- “Modeling the Lifetime Value of a customer in the Consumer Packaged Goods (CPG) industry” (with V. Kumar and Yi Zhao), Journal of Marketing Research, December 2016
- "Maximizing Firm Performance in an Emerging Market: Optimizing Distribution Strategies across Brands, Product Forms, and Store Formats" (with V. Kumar and Amalesh Sharma), Journal of Retailing, December 2015
- Who's Your Most Valuable Salesperson?" (with V. Kumar and Robert P. Leone), Harvard Business Review, April 2015
Honors and Awards
- 'Favorite Professor' by TCU MBA Class '19
- Fellow - Marketing Strategy Consortium (2019), Kelley School of Business, Indiana University
- Outstanding Reviewer- Journal of Marketing (2018)
- Faculty Fellow- AMA Sheth Doctoral Consortium (2018), Leeds University- UK
- Faculty participant at the Professors Institute (2018, 2019), SMU-Dallas
- Don Lehmann award for best dissertation based paper published in the Journal of Marketing or Journal of Marketing Research (2017)
- Wharton Customer Analytics Initiative (WCAI) Research Data Grant (2016)