pandemic and accompanying shut down are affecting our communities and
businesses in more ways than we can imagine, making it difficult to confidently
plan a response. However, volatility has always been a rule of the economy, and
there are still guiding principles that can inform our decisions.
TCU Neeley Executive MBA program pulled together some of our expert faculty in finance,
supply chain, strategy and marketing to share their insights in a virtual discussion.
The financial market
Thomas Moeller, associate professor of
finance, talks about how risk has increased for every business, and discusses
where companies with strong and weak balance sheets should each focus their
Supply chain challenges and opportunities
Laura Meade, professor of supply chain
practice, talks about some of the massive shifts in consumer demand, companies’
ability to meet it, and how some companies are successfully leveraging and
adapting to that demand.
Strategy and business models
Suzanne Carter, executive
director and professor of strategy practice, talks about determining
if your existing business model should be suspended, retooled or expanded – and how to prepare for a variety of possible
Marketing and creating value
Lance Bettencourt, associate professor of
marketing practice, talks us through what your brand’s marketing and actions
may be saying to your employees as well as to customers and clients – and
shares both successful and unsuccessful examples.
Read more about leadership.