Neeley & Associates | Testimonials

logo Frito Lay

“Over the course of my personal 8-year partnership with TCU's Neeley and Associates, the consulting teams have delivered impressive results for Frito-Lay North America. Last year, the team was tasked with growing one of our largest business units -- and they presented a creative and cohesive plan to increase the bottom line by roughly 10%. We have given progressively more complex projects each year and the students have continued to exceed our expectations. We look forward to continuing this long-time relationship with a great organization.”

Dave Boissevain
Senior Director, Retail Strategy & Planning
Frito Lay


"We had a great experience with the consulting team from Neeley & Associates. The team was professional in every situation and a pleasure to work with. The recommendations they provided were specific, actionable, and made complex problems manageable. We are glad to have been a part of such a great program that combines real-world problems with learning opportunities for the leaders of tomorrow."

 Justin Kentor
Senior Manager, Strategy & Business Operations


logo Neiman Marcus

“As a first-time client, we were eager to explore the fresh perspective our Neeley & Associates Consultants team would bring as we challenged them to look towards the future and explore different market opportunities that NMG could pursue. The team took the big picture issue, developed clear recommendations, and supported their work with market-based research and an in-depth quantitative model. We were very pleased with both the depth of analysis and the thoughtful recommendations.”

David Wagner
Director, Strategy
Neiman Marcus


logo GM

“The Neeley & Associates team was brought in to work on expanding GM Financial’s financial literacy program, entitled KEYS. The team evaluated target markets, marketing channels, and best practices within the financial literacy space to provide recommendations on next steps for GMF. The work was presented to executive leadership, initiating conversations and creating momentum for the program. We were very pleased with the results of the project, and look forward to continuing to work with TCU in the future.”

Lane Borello
Assistant Vice President, Public Relations & Communication
GM Financial


logo lockheed

“One of the key tools for our Finance Leadership Development Program participants at Lockheed Martin is the ability to learn deep, financial and strategic lessons via case study of prior Lockheed Martin pursuit and capture experiences. The 2018 Neeley & Associates team from TCU’s Neeley School of Business did an outstanding job in the story-build, developing the supporting details necessary of the new cases. The final products, the relevancy of recommendations, the professionalism of the team, and the project leadership all were outstanding. A very happy customer!”

Scott Garwood
Senior Manager, Strategic Business Analysis, Business Ventures
Lockheed Martin Aeronautics


logo Sabre Holdings

“It was a great experience to work with the TCU Neeley & Associates MBA consulting team on a software lifecycle management project. The consultants quickly understood what was needed and contributed excellent insights from their research and interviews with external subject matter experts. The project was a success and their work continues to play an important role in our strategic product decisions. TCU’s Neeley & Associates consulting teams continue to deliver excellent and relevant results.”

Chris Henz
Director, Global Product Marketing
Sabre Travel Network


logo Bell Helicopter

"In short, the Neeley team performed in a very professional manner, analyzed a deeply distinctive market, and provided opinions that Bell will incorporate into its strategy in the launch of a new product. A very good success overall for both parties."

Charles Evans
Director, Commercial & Customer Support Services Marketing
Bell Helicopter