Jennifer D'Angelo
Assistant Professor
Marketing Department
Education
- PhD, University of Southern California
- BS, University of Southern California
Areas of Expertise/Research
- Consumer behavior
- Consumer co-creation
- Customization
Selected Publications
- Jennifer D'Angelo and Francesca Valsesia (2022), "You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes" Journal of Marketing Research.
- Jennifer D'Angelo, Kristin Diehl and Lisa A. Cavanaugh (2019) “Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices,“ Journal of Consumer Research.