Stacy Landreth Grau
Professor of Entrepreneurship and Innovation Practice
Director, Idea Factory
Director, Idea Factory
Entrepreneurship and Innovation Department
Education
- PhD, Louisiana State University
- MS, Louisiana State University
- BA, University of Louisiana - Lafayette
Areas of Expertise/Research
- Corporate social responsibility initiatives
- Innovation, creativity and design thinking
- Social entrepreneurship
- Influencer marketing and social media
- Social impact and nonprofits
Selected Publications
BOOKS:- Celebrity 2.0: the Role of the Influencer Marketing in Building Brands (forthcoming), Business Expert Press Books
- Marketing Strategies for Nonprofit Organizations: Insights and Innovations (2021), 2nd edition, Oxford Books
- Connected Causes: Internet Marketing Strategies for Nonprofit Organizations (2014), Lyceum Books
- "Using Design Thinking to drive human centered innovation in marketing" in Creativity + Marketing: The Fuel for Success (2021), Emerald Publishing
- "I Know It When I See It: The Definability and Consequence of Perceived Fit in Corporate Social Responsibility Initiatives," in Advertising Theory, Routledge Books
- "Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions" with Judith Folse and Ronald Neidrich; Journal of Retailing (2010)
- "Implicit vs. Explicit Third Party Endorsements: Do CSR Initiatives Imply a Nonprofit Organization Endorsement" with Amanda Bower; Journal of Advertising (2009)
- "Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation," with Michael Polonsky; Journal of Macromarketing (2008)
Honors and Awards
- Neeley Alumni Professor of the Year 2018
- Dean's Teaching Award (Neeley) 2016
- Innovation in Curriculum Award 2016
- Outstanding Fellows Faculty Award 2015
- Outstanding Non-Tenure Track Professor - Neeley School of Business 2012
- Outstanding Fellows Faculty 2011
- Teaching Innovation 2010