Corporate Partners Praise MBA Students in Neeley & Associates Consulting  Neeley Associates

Neeley & Associates Consulting has established vital partnerships between leading organizations and the Neeley School. Year after year, TCU MBA students work as consultants for businesses, nonprofit organizations and the community to review and evaluate an opportunity, challenge or concern that is a key part of the client’s larger strategy or operations.

The result? Applauded insights, quantifiable value, professional management and innovative solutions.

“Neeley & Associates provided valuable and innovative solutions, they enthusiastically tackled some of our most challenging problems and made recommendations on our non-call initiatives and digital marketing ventures,” said Marcus Girolamo, senior director of marketing for Smith & Nephew Biotherapeutics (formerly Healthpoint).  

John Garrison, president and CEO of Bell Helicopter, said that Neeley & Associates teams have provided a deeper understanding of the business, economic, cultural and political environments for Bell International initiatives. “We received third-party validation on key variable and some new insight for further study,” he said. “We look forward to continuing this relationship.”

Students bring their previous work experience to the table, along with the new skills and knowledge they are gaining in the TCU MBA program. Neeley faculty experts provide input and direction, along with professional consultants from Accenture, KPMG, Alvarez and Marsal, Microsoft, Deloitte and Slalom Consulting.

Heather Reynolds, executive director for Catholic Charities Fort Worth, said the team exceeded expectations by developing the brand and supporting marketing materials for the new service they were researching. “If we had engaged a commercial marketing consulting firm our fees for the marketing plan alone would have been at least three times what we were charged.”

Clients include Nike, Bell Helicopter, Sabre Holdings, Ben K. Keith Foods, Lockheed Martin, Alcon, Beryl, Safe Haven, Amon G. Carter Foundation, Boy Scouts of America, Calloway’s Nursery, DFW International Airport, Smith & Nephew Biotherapeutics, PepsiCo, Catholic Charities, Frito-Lay and more.

“TCU’s Neeley & Associates consulting teams have consistently delivered impressive results for Frito-Lay North America,” said Dave Boissevain, senior director of sales strategy and planning small format for Frito-Lay. “Our 2013 team analyzed data from over 20,000 convenience and gas stores nationwide, along with the sales trends for dozens of products. They conducted extensive market research to determine the competitive landscape and key growth opportunities. The team presented an impressive complement of top-tier recommendations that were realistic, actionable and professional-grade.  We at Frito-Lay have been impressed by the tradition of excellence that our Neeley & Associates teams have shown, and we look forward to continuing this tradition over the coming years.” 

For more information on how your organization can benefit from Neeley & Associates Consulting, contact Ed Riefenstahl, director of MBA experiential learning, at 817-257-5668 or e.riefenstahl@tcu.edu, or Dr. Larry Peters, director of Neeley & Associates Consulting, at 817-257-7538 or l.peters@tcu.edu.