News & Events | Dyess Lecture in Marketing

The annual Dyess Lectureship in Marketing is sponsored by the Department of Marketing in the Neeley School of Business at TCU. The event brings the leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.

Morgan Neil


"Why Firms' Digital Transformations Fail and What to Do about It"

Dr. Neil Morgan
Indiana University
Kelly School of Business

Friday, April 5, 2019
7:30-9:00 am, 
Smith Hall, Room 104
Neeley School of Business, TCU campus

Neil A. Morgan is Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business. He was previously on the faculty of the University of North Carolina’s Kenan-Flagler School of Business. Neil has also held faculty positions at the University of Wales, Cardiff, Cambridge University, and the University of Michigan. He has a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales. His primary research and consulting interests are in brand strategy, marketing capabilities, customer feedback systems, marketing strategy formulation and implementation, and marketing performance assessment.

Neil has published widely on strategic marketing and management topics. His research appears in Journal of Marketing, Marketing Science, Strategic Management Journal, Journal of Operations Management, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Strategic Marketing, Journal of Marketing Management, British Journal of Management, European Journal of Marketing, Journal of Professional Services Marketing, and Long Range Planning. He serves on a number of journal boards and program committees and is also the author of the book Professional Services Marketing, published by Heinemann.

Neil has consulted for a large number of firms in a variety of industries and in different parts of the world including the US, Europe, Asia, Latin America, Russia, and South Africa. He is also a multi-award winning MBA teacher and a frequent speaker in management development and executive education programs around the world. Clients include: IBM, Johnson & Johnson, Hitachi Data Systems, Publix, Raychem, Exxon Mobil, and Microsoft.

For more information on the Dyess Lecture in Marketing, please contact:
Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair, Department of Marketing
Neeley School of Business at TCU

Past Speakers:

Nunes Joe

2018 Dyess lecture Speaker

Dr. Joe Nunes
Joseph A. DeBell Endowed Professor of Marketing
University of Southern California
Marshall School of Business

Grewal Raj

2017 Dyess lecture Speaker

Dr. Rajdeep Grewal
Townsend Family Distinguished Professor of Marketing
University of North Carolina
Kenan-Flagler Business School

Price Linda

2016 Dyess Lecture Speaker

Dr. Linda L. Price
University of Arizona

Ahearne Mike

2015 Dyess Lecture Speaker

Dr. Michael Ahearne
C.T. Bauer Chair in Marketing
University of Houston

Palmatier Robert

2014 Dyess Lecture in Marketing

Dr. Robert Palmatier
John C. Narver Chair of Business Administration
Foster School of Business
University of Washington

Moorman Chris

2013 Dyess Lecture Speaker

Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The Fuqua School of Business
Duke University

Bitner Mary Jo

2012 Dyess Lecture Speaker

Mary Jo Bitner
Professor of Marketing and PetSmart Chair in Services Leadership,
Arizona State University

Reibstein David v2 2011 Dyess Lecture Speaker

David Reibstein
William Stewart Woodside Professor, Professor of Marketing
The Wharton School, University of Pennsylvania

Ruth Bolton 2010 Dyess Lecture Speaker

Dr. Ruth N. Bolton
 Executive Director
 Marketing Science Institute 



Kohli Ajay 2009 Dyess Lecture Speaker

Ajay K. Kohli
Gary T. and Elizabeth R. Jones Chair and Professor of Marketing
Georgia Tech College of Management

2008 Dyess Lecture Speaker

Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth
"The Seven Deadly Sins of Brand Management"

   View the presentation here