Uhl Bien Mary CNBC

Mary Uhl-Bien Interviewed on CNBC about Facebook

Management Professor Mary Uhl-Bien was called upon by CNBC’s “Squawk Box” to provide insights on Mark Zuckerberg’s leadership in light of the Facebook data breach scandal.

April 12,  2018

By Elaine Cole

“Squawk Box,” CNBC’s signature morning program, called on Mary Uhl-Bien, the BNSF Endowed Professor of Leadership at the TCU Neeley School of Business, to discuss Facebook CEO Mark Zuckerberg’s handling of the data breach. 

“If you look at how Zuckerberg handled this when this first broke, he tried to come out and deny it. I think they were really thinking that this was not a big deal, and they mishandled that terribly,” she said.  

Squawk Box co-host Andrew Ross Sorkin asked Dr. Uhl-Bien to weigh in on privacy concerns and internet users as lawmakers consider regulations after Facebook's data breach.

“There's no question regulation is coming, but not just because of this incident. That was already in discussion,” Uhl-Bien said. “We’re going through a digital revolution like we went through the industrial revolution. After that we had the rise of labor laws and consumer protection laws, so it makes sense that now we're going to start having privacy laws. Tech companies have been researching the different kinds of regulation they think might work. They want to play an active role in that regulation. They know that they will be protected by it.”

She also discussed informed consent as a possibility. “When somebody plays a game like Farmville or when they fill out a survey, they don't know what is really going on. It's just this fun thing to do. ‘I'm going to fill this out and find out about my personality.’ They have no idea how that information is being used.”

When asked about Facebook having a fiduciary responsibility, Uhl-Bien replied that Zuckerberg has been too idealistic. 

“When they started Facebook, they felt they were bringing the world together and it was going to create all of these great things. When they first heard about the Russia interference, the potential election interference, Zuckerberg said that's a crazy idea. What he needs to understand is, it's a crazy world we're in now. They need to understand the negative consequences and there's precedent for that. This isn't very much different from other companies that know their products can cause harm. The reality is this product can cause harm. I think they're starting to come around to that.” 

Watch the full interview here: https://www.cnbc.com/video/2018/04/09/no-question-internet-regulations-will-be-put-in-place-says-professor.html?play=1.