Krause Ryan ts

Ryan Krause Featured in Wired with Insight into Snapchat’s Struggle with Founder’s Syndrome

“All founder-led firms struggle with how to exist independent of the founder’s personality. Snap is bang in the middle of that struggle,” Krause, associate professor strategy, told Wired.

October 11,  2018

By Elaine Cole

Snapchat is leaps ahead of other social media platforms among 18 to 24-year-olds, but the company has stopped growing and stock prices are falling. 

Some insiders describe the atmosphere at the company as toxic and 28-year-old founder Evan Spiegel as dictatorial, according to the article. 

“All founder-led firms struggle with how to professionalize and exist independent of the founder’s personality,” says Ryan Krause, associate professor of strategy at the TCU Neeley School of Business, in the article by Katia Moskvitch. 

And it’s not just Snapchat. Just look at Elon Musk and Tesla.  

“Musk and Spiegel are now having to confront their firms’ lack of strategy once the enthusiasm starts to wane,” says Krause. 

“Founder control can be effective, but it has to be used to adjust for the founder’s weaknesses, not to magnify them,” Krause says in the Wired article. In founder-dominated firms, founders should seek out independent boards and outside managers to address their own weaknesses if they want their businesses to succeed.

Read the full article on the Wired website,, or click here.