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American Marketing Association Ranks TCU Neeley No. 35 for Research Productivity

TCU Neeley ranks No. 35 worldwide for marketing research productivity in premier AMA journals over the past 10 years.

February 06,  2019

By Elaine Cole

Each year, the American Marketing Association tracks research publications in their premier marketing journals for the past 10 years, according to authorship and university affiliation. 

For 2009-2018, TCU Neeley is No. 35 in the world, tied with Dartmouth, MIT and Hong Kong University of Science and Technology, with 19 research articles published in the Journal of Marketing and Journal of Marketing Research over the past 10 years.

“It is important to note that this ranking is among business schools from all over the world,” said Minakshi Trivedi, professor and chair of the marketing department at TCU Neeley. “Since we are a small, private university and these rankings are not normalized for the number of faculty, these are very impressive results from our TCU marketing faculty.”

AMA bases the ranking on the University of Texas at Dallas’s annual global Top 100 Business School Research Rankings.

The AMA’s full ranking is available by clicking here.