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Neeley Analytics Initiative

TCU Neeley is taking the lead with a new school-wide, strategic effort to advance our research, teaching and outreach in the critical area of analytics to further shape the global practice of business. The world of analytics is evolving at an incredible pace and the quickly changing business landscape increasingly calls for data-driven decisions. The Neeley Analytics Initiative provides a framework for the business school to forge a path at the intersection of business, technology and analytics.

Analytics at the Neeley School and Beyond

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Our initiative aligns student interest, marketplace needs and faculty talent to advance our portfolio of research, teaching and outreach beyond the Neeley School of Business.

We offer world-class academic programs to prepare students for the transformative, technological changes facing industries by emphasizing the application of data science to drive decision making and strategy.

The Neeley Analytics Initiative brings together the best minds in analytics to create a strategic plan to strengthen the academic profile and reputation of TCU and the Neeley School of Business.


  • University-wide curricular and program innovations at the undergraduate, graduate and executive education levels.
  • A collaborative environment for faculty across the university to create new research frontiers.


  • A strategic plan to maximize reach to all students, faculty and professionals across a variety of fields.
  • Cutting-edge research through national and global studies, conferences, doctoral symposia and workshops.
  • Knowledge and expertise with the community through outreach programs.


  • Strategies that promote excellence in analytics to employers.
  • Strategies that enable TCU students to incorporate innovative analytical tools that ensure company success.


Neeley Analytics Initiative

Introducing the Neeley Analytics Initiative

August 14, 2020 - TCU Neeley is taking the lead to assure that every student, undergraduate and graduate, from every major, can make analytics part of their future success.

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Check out our repository of research from throughout the Neeley School as well as subject matter experts in analytics.

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