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Faculty across TCU Neeley dive deep into data analytics to discover what works, what doesn't, and how to push research frontiers to create new knowledge.

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Unraveling the Tax Puzzle: Stephen Lusch's Research Exposes Distorted Effective Tax Rates, Tax Avoidance Indicators

Intriguing patterns of declining effective tax rates among U.S. firms emerged from 1996 to 2015, prompting questions about the underlying reasons behind this trend. TCU Neeley School of Business Professor Stephen Lusch in partnership with an expert team embarked on a pioneering research endeavor to determine the cause, and in doing so transform our understanding of tax strategies in the corporate world.

September 11, 2023

Hays Hall entryway

Ryan Krause Leads Discussion on Implications of Board Chair Leadership Styles Amidst Crises

During the COVID-19 pandemic, corporate environments were forced to adapt to a new and unknown reality with little guidance. In fact, historically, there has been insufficient research on organizational leadership during a crisis. So, when faced with an unprecedented challenge, such as a global pandemic, an opportunity to research the decision making of board chairs and derive valuable insights arose.

April 04, 2023

Audra Boone

Audra Boone Shares Insights into Ongoing SEC Disclosures by Foreign Firms

TCU Neeley Finance Professor dives deep into the U.S. Securities and Exchange Commission’s (SEC) disclosure obligations to examine financial reporting risks

November 30, 2021

COVID virus

Has the Pandemic Affected Our Empathy for Sick Co-workers?

New research from TCU Neeley Professor of Management and Leadership Michael Cole explores presenteeism and co-worker mistreatment in the COVID-19 era.

October 28, 2021

code behind video game

Halo or Cannibal? How Video Game Introductions Affect Product Sales

New research from TCU Neeley Marketing Professor Mark Houston explores how new video game introductions affect sales of existing games and the gaming platform. 

August 03, 2021

NAI Research Highlights

The Economics Behind Successful Hedge Funds

TCU Assistant Professor of Finance Grant Farnsworth researched how a hedge fund’s inception impacts its overall performance and success.

June 15, 2021

cell phone

Mark Houston’s Research to Be Published in Journal of Marketing

The TCU Neeley marketing professor’s study is the first to analyze an issue that digital service-based companies face.

April 28, 2021

COVID virus

TCU Finance Professors’ Study Reveals COVID Business Trade-Off

A group of TCU Neeley finance professors researched how business leader ideologies could influence stock returns and the pandemic.

April 09, 2021

Employees chatting

Employee Small Talk Is More Powerful than You Think

Whether in the break room or on a virtual call, office chit-chat builds culture and collaboration, according to research by Patrick Downes, assistant professor of management and leadership.

April 01, 2021

Big data

Deep Dive into Data

TCU Neeley Marketing Professors Minakshi Trivedi and Sarang Sunder show that the possibilities for big data are as endless and the numbers themselves.

March 15, 2021

Research

Can Social Networks Make Company Project Teams More Efficient?

It takes a village to develop a new product and managing employees with different roles to make it happen has its challenges. TCU Neeley Professor of Operations Management Tyson Browning researched ways to improve communication and coordination.

March 01, 2021

NAI Research Highlight

Why Aren’t More Companies Capitalizing on Big Data Analytics?

Big data analytics has the power to transform the way supply chains work, yet most companies aren’t jumping to take advantage of it. TCU Neeley professors Daniel Chen, David Preston and Morgan Swink researched hundreds of companies to find out why.

November 19, 2020

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