Learn to navigate the rapidly evolving world of NIL.

How do you make a career – beyond your college career? How do you build, not just a personal brand, but an ongoing business? Neeley NIL (Name, Image and Likeness) is the education and innovation portion of TCU’s Scaled to Succeed Program. In addition to the offered workshops, one-on-one sessions and networking events, the program includes an elective course open to students of any major – which can count toward a minor in entrepreneurship and innovation. Ultimately, Neeley NIL gives you the tools for lifelong entrepreneurial success even beyond the university setting.

Explore Our NIL Curriculum

Industry Meets Academy
A unique partnership between the TCU Neeley School of Business and TCU Athletics, led by Dean Daniel Pullin and Athletics Director Jeremiah Donati.
Ongoing Entrepreneurship
NIL is just the beginning. We inspire and guide you in ways to ideate, launch, grow and evolve your business for decades to come.
Whole-student Focus
Well beyond navigating the ever-growing world of NIL, we also cover crucial topics such as entrepreneurial brand management, taxation, contracts, mental wellness and how crypto and NFT technology creates new opportunities.
NIL Suite
Take advantage of workshops, one-on-one coaching and networking events in our Neeley NIL Suite, just off the South endzone at Amon G. Carter Stadium – above the PAD.

Preparing Student Entrepreneurs

Dean Daniel Pullin shares how the NIL course is teaching both athletes and non-athletes how to build their brands for a lifetime.
 

Neeley NIL Podcast

Interested? Connect with us.