Our faculty are taking the lead on improving business through research.

Keith Hmieleski Helps CNBC Choose Top Businesses Doing Good Through a Social or Environmental Mission

Keith Hmieleski Helps CNBC Choose Top Businesses Doing Good Through a Social or Environmental Mission

The TCU entrepreneurship professor was among 55 leading thinkers in the field of innovation and entrepreneurship from around the world tapped to identify this year’s disruptors.
Are Your Mobile Apps Hurting Your Investment Decisions?

Are Your Mobile Apps Hurting Your Investment Decisions?

Hint: turn off push notifications. Accounting Professor Shana Clor-Proell examined how short, frequent pieces of financial information, push notifications, and the fear of missing out interact to affect an individual's investment decisions.
How to Utilize Change Leadership During Times of Crisis

How to Utilize Change Leadership During Times of Crisis

Rocked by a global pandemic and uncertain economy, Management and Leadership Professor Abbie Shipp offers ways business leaders can position their businesses for future success.
Risky Business: The Cost of Corporate Sociopolitical Activism

Risky Business: The Cost of Corporate Sociopolitical Activism

Thinking of taking a stand with your business? Make sure it aligns with your stakeholders' values, says new research by Yashoda Bhagwat, assistant professor of marketing at Texas Christian University
Teaching Crisis Management in the COVID-19 Era

Teaching Crisis Management in the COVID-19 Era

Management Professor Mary Waller discusses her holistic approach to teaching crisis management to TCU MBAs and how the discipline—and her way of teaching—is evolving.
Healthy Eating Marketing Campaigns May Be Ineffective

Healthy Eating Marketing Campaigns May Be Ineffective

Marketing Professor Minakshi Trivedi studies the disconnect between the public’s desire to make healthy choices and what they actually buy at the grocery store.
Congress Should Stay Out of Accounting Standards, Writes Shana Clor-Proell in Accounting Today

Congress Should Stay Out of Accounting Standards, Writes Shana Clor-Proell in Accounting Today

The Financial Accounting Standards Board is a trusted, independent organization that sets all accounting standards. The CARES Act exempts companies from two of those standards.
TCU Neeley Supply Chain Experts Shine Spotlight on the Consequences of Consumer Hoarding

TCU Neeley Supply Chain Experts Shine Spotlight on the Consequences of Consumer Hoarding

Dr. Jeff Stratman and Dr. Morgan Swink were interviewed by the Fort Worth Business Press, and Dave Malenfant was featured on ABC DFW news.
Elizabeth Plummer's Insights into Stimulus Checks Featured on NBC News

Elizabeth Plummer's Insights into Stimulus Checks Featured on NBC News

TCU Neeley Accounting Professor Elizabeth Plummer talked with reporters from local NBC affiliate about the process of receiving–or not receiving–stimulus checks.
Social Psychology and Sales

Social Psychology and Sales

First in Texas and second in the U.S. The power of purple prevailed when Oil and Gas Investor evaluated the merits of energy graduate degrees and certifi­cate programs across the United States.