What's New

Going Virtual: Adapting Our Hands-on Negotiations Course to the Pandemic

Going Virtual: Adapting Our Hands-on Negotiations Course to the Pandemic

Our courses aren’t exactly sit-and-listen here at TCU Neeley. In fact, the negotiations course in our EMBA program has a reputation for being downright aggressive. Dr. Rita Kosnik, who has taught the course since the program’s inception, is well-loved for her high energy and unconventional methods.

December 14, 2020

NAI Research Highlight

Why Aren’t More Companies Capitalizing on Big Data Analytics?

Big data analytics has the power to transform the way supply chains work, yet most companies aren’t jumping to take advantage of it. TCU Neeley professors Daniel Chen, David Preston and Morgan Swink researched hundreds of companies to find out why.

November 20, 2020

Values and Ventures handshake

Three Components of a Values-Centered Company

Running a business doesn’t just have to be about making money; it can also be about making a difference. Increasingly, we’re seeing consumers and workforces seek companies that follow a deeper purpose than profits.

November 16, 2020

Elevator Pitch presentation

The 10 Basics of a Winning Elevator Pitch

You should have your business concept down so tightly and effectively that you could walk into an elevator, meet a potential investor and convey the essence of your business by the time the elevator reaches the 20th floor, about 90 seconds.

November 16, 2020

TCU Neeley

Dean Pullin Shares: Top 5 Ways to Attract Talent for the Future

There’s a premium on highly skilled professionals – especially on those capable of innovating change. Even during a pandemic, the most talented candidates have options, and unless your organization is on the forefront, those candidates are going to choose another organization.

October 27, 2020

6 Ways to Earn Your Employer's Support for an MBA Program

6 Ways to Earn Your Employer's Support for an MBA Program

We realize the TCU Neeley Executive MBA program is no small investment, and that’s why we’re constantly working to ensure that you get a return on that investment. But what if you’re asking your employer to make the investment? How can you assure them they’ll get a return?

October 12, 2020

Keith Hmieleski teaching

Keith Hmieleski Helps CNBC Choose Top Businesses Doing Good Through a Social or Environmental Mission

The TCU entrepreneurship professor was among 55 leading thinkers in the field of innovation and entrepreneurship from around the world tapped to identify this year’s disruptors.

September 14, 2020

Smart phone with stock display

Are Your Mobile Apps Hurting Your Investment Decisions?

Hint: turn off push notifications. Accounting Professor Shana Clor-Proell examined how short, frequent pieces of financial information, push notifications, and the fear of missing out interact to affect an individual's investment decisions.

August 25, 2020

Abbie Shipp

How to Utilize Change Leadership During Times of Crisis

Rocked by a global pandemic and uncertain economy, Management and Leadership Professor Abbie Shipp offers ways business leaders can position their businesses for future success.

July 24, 2020

Risky Business: The Cost of Corporate Sociopolitical Activism

Risky Business: The Cost of Corporate Sociopolitical Activism

Thinking of taking a stand with your business? Make sure it aligns with your stakeholders' values, says new research by Yashoda Bhagwat, assistant professor of marketing at Texas Christian University

July 14, 2020

Teaching Crisis Management in the COVID-19 Era

Teaching Crisis Management in the COVID-19 Era

Management Professor Mary Waller discusses her holistic approach to teaching crisis management to TCU MBAs and how the discipline—and her way of teaching—is evolving.

June 25, 2020

Minakshi Trivedi

Healthy Eating Marketing Campaigns May Be Ineffective

Marketing Professor Minakshi Trivedi studies the disconnect between the public’s desire to make healthy choices and what they actually buy at the grocery store.

June 10, 2020

Michael Sherrod

Michael Sherrod Featured in The New York Times on COVID-19 and Small Business

How is COVID-19 affecting small businesses? Reuters news organization brought together experts from around the world for answers from business owners.

May 26, 2020

Congress Should Stay Out of Accounting Standards, Writes Shana Clor-Proell in Accounting Today

Congress Should Stay Out of Accounting Standards, Writes Shana Clor-Proell in Accounting Today

The Financial Accounting Standards Board is a trusted, independent organization that sets all accounting standards. The CARES Act exempts companies from two of those standards.

May 19, 2020

TCU Neeley Supply Chain Experts Shine Spotlight on the Consequences of Consumer Hoarding

TCU Neeley Supply Chain Experts Shine Spotlight on the Consequences of Consumer Hoarding

Dr. Jeff Stratman and Dr. Morgan Swink were interviewed by the Fort Worth Business Press, and Dave Malenfant was featured on ABC DFW news.

May 05, 2020

Making Innovation Personal: Dean Pullin's Executive MBA Course

Making Innovation Personal: Dean Pullin's Executive MBA Course

Daniel Pullin, new dean at the TCU Neeley School of Business, saw great success as dean of the business school at the University of Oklahoma, and himself earned an MBA at Harvard. But he says there’s something special about TCU Neeley.

May 01, 2020

4 Ways to Preview the Program from Out of Town

4 Ways to Preview the Program from Out of Town

The Neeley Executive MBA program has been ranked No. 8 in the nation and No. 18 in the world by The Economist – which is probably why several of our students travel here from outside the DFW Metroplex. One student flew all the way from New Jersey every other week for classes – he said the flight time was actually a great opportunity to get all his homework done.

April 29, 2020

Elizabeth Plummer's Insights into Stimulus Checks Featured on NBC News

Elizabeth Plummer's Insights into Stimulus Checks Featured on NBC News

TCU Neeley Accounting Professor Elizabeth Plummer talked with reporters from local NBC affiliate about the process of receiving–or not receiving–stimulus checks.

April 23, 2020

WEBINAR: Experts Discuss COVID-19 and Your Business

WEBINAR: Experts Discuss COVID-19 and Your Business

The pandemic and accompanying shut down are affecting our communities and businesses in more ways than we can imagine, making it difficult to confidently plan a response. However, volatility has always been a rule of the economy, and there are still guiding principles that can inform our decisions.

April 17, 2020

Alumni Panel Recap: “I feel I'm a completely different person”

Alumni Panel Recap: “I feel I'm a completely different person”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from a recent luncheon.

March 20, 2020

Zach Hall teaching

Social Psychology and Sales

First in Texas and second in the U.S. The power of purple prevailed when Oil and Gas Investor evaluated the merits of energy graduate degrees and certifi­cate programs across the United States.

March 02, 2020

Yashoda Bhagwat Provides Marketing Insight for Fort Worth Star-Telegram

Yashoda Bhagwat Provides Marketing Insight for Fort Worth Star-Telegram

In an article about holiday gift returns in the age of online retailers, Assistant Professor of Marketing Yoshada Bhagwat said there is opportunity in returns.

January 08, 2020

Stephen Lusch's Tax Expertise Featured In Fortune

Stephen Lusch's Tax Expertise Featured In Fortune

For comments on a report that claims Big Tech companies used legal loopholes to avoid more than $100 billion in taxes, Fortune turned to TCU Neeley accounting expert Stephen Lusch.

December 18, 2019

Hear from our Coaches: "Success is working ourselves out of a job"

Hear from our Coaches: "Success is working ourselves out of a job"

Leadership coaching is a crucial part of the Neeley Executive MBA program. For a recent preview luncheon, we brought together three of our coaches in a panel to share their insight into the program. 

October 10, 2019

David Allen

David Allen’s Research on Predicting Employee Turnover Featured in Harvard Business Review

Forget exit interviews and employee surveys. According to research by Associate Dean David Allen, you can use data analytics to develop a turnover propensity index, then intervene to retain top talent.

August 20, 2019

Mark Houston's Insight into the Streaming Wars Featured in Variety

Mark Houston's Insight into the Streaming Wars Featured in Variety

“Viewers will have to hope that the decision to take old shows and put them behind a streaming paywall isn’t as profitable for media companies,” says Mark Houston, professor of marketing, in the article.

July 18, 2019

BB8

Secrets of Success in the Entertainment Business

Star Wars. Avengers. Frozen. Is it luck or is it science that make these movies, and their sequels, such megahits? A little bit of both, says Marketing Professor Mark Houston.

May 03, 2019

Tyson Browning with student

Tyson Browning Featured in Wall Street Journal on AI in Project Management

Will artificial intelligence take over human project management by 2030 as predicted? Professor of Operations Management Tyson Browning tells the WSJ he isn’t so sure.

April 24, 2019

Ryan Krause Interviewed by NBC National news about PG&E Sanctions

Ryan Krause Interviewed by NBC National news about PG&E Sanctions

Ryan Krause, associate professor of strategy, provided insight into California utility PG&E having to invest in fire protection before paying dividends to stockholders.

April 09, 2019

Ryan Krause's Research on Marketing Pros as Board Members Featured in Harvard Business Review

Ryan Krause's Research on Marketing Pros as Board Members Featured in Harvard Business Review

Does having a marketing pro on the board of directors make a difference? Yes, says Krause, associate professor of strategy at TCU Neeley.

February 12, 2019

WEBINAR: How Employers Can Benefit from Sponsoring an EMBA

WEBINAR: How Employers Can Benefit from Sponsoring an EMBA

Some organizations are hesitant to invest in graduate education opportunities for employees, concerned that those employees will move elsewhere after expanding their skillsets. In this Dallas Business Journal interview, we discuss how investing in an Executive MBA program can actually improve loyalty, retention and ROI. Featuring Neeley alumni Jarie Bradley and Rodney Shrader, and executive director, Dr. Suzanne Carter.

December 11, 2018

WEBINAR: The Impact of an Executive MBA

WEBINAR: The Impact of an Executive MBA

We discuss the difference between an Executive MBA program and other types of MBA programs - and why it makes sense to pursue an MBA as an executive - in this Dallas Business Journal interview with Neeley alumni Jarie Bradley and Rodney Shrader, and executive director, Dr. Suzanne Carter.

November 13, 2018

4 Real ROI Stories from EMBA Alumni and Current Students

4 Real ROI Stories from EMBA Alumni and Current Students

At Neeley, we know that the EMBA program is no small investment, which is why we want to make sure our students see a significant return on that investment. We’re thrilled to hear countless stories of students putting classroom principles to work in the real world before they even graduate. Here are some of our favorite ROI stories, including a recent success from a current student.

October 24, 2018

3 Major Benefits of our Introductory Seminar

3 Major Benefits of our Introductory Seminar

Entering an Executive MBA program can be stressful. It’s been a long time since you were in school and you’re going to be in class with highly successful people, and that can be intimidating. Most if not all of our students start out feeling a bit of impostor syndrome.

October 02, 2018

Alumni Answer: How does the Executive MBA program create strategic leaders?

Alumni Answer: How does the Executive MBA program create strategic leaders?

You may think you’re just not cut out for big ideas or strategic thinking. You may think your brain just isn’t wired that way. But the Executive MBA program is designed to help you discover and develop those talents – in yourself and in your team. Take it from these alumni. 

August 30, 2018

Alumni Answer: Is the Executive MBA program worth it?

Alumni Answer: Is the Executive MBA program worth it?

Obviously, the Executive MBA program is a significant investment of time, money and energy. So when it’s all over, are you going to be glad you did it? These alumni answer with a resounding “yes” – and they say you don’t even have to wait until graduation to see results.

August 30, 2018

What We Learned in India, United Arab Emirates and Sweden: 2018 Study Abroad

What We Learned in India, United Arab Emirates and Sweden: 2018 Study Abroad

Diversity is a vital part of the Neeley EMBA program – from diversity of student backgrounds, to the countries we visit in our study abroad trip, to the industries we study in those countries.

August 10, 2018

How to Find the Creativity to Fuel Your Business

How to Find the Creativity to Fuel Your Business

“How many of you are amazingly, astonishingly, spectacularly creative?” asked Ray Smilor, Professor of Professional Practice, Innovation & Entrepreneurship, at the June 6 Preview Luncheon.

July 02, 2018

Alumni Panel Recap: “My transformation began that very first weekend”

Alumni Panel Recap: “My transformation began that very first weekend”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the June 6 luncheon.

July 02, 2018

Alumni Panel Recap: “I Feel Like a Better Father, Husband and Worker”

Alumni Panel Recap: “I Feel Like a Better Father, Husband and Worker”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the May 3 luncheon.

May 31, 2018

Alumni Panel Recap: “I have lifelong friends I wouldn’t have had otherwise”

Alumni Panel Recap: “I have lifelong friends I wouldn’t have had otherwise”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the April 5 luncheon.

April 20, 2018

Alumni Panel Recap: “It’s the best thing you will ever do.”

Alumni Panel Recap: “It’s the best thing you will ever do.”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the March 7 luncheon.

March 27, 2018

Alumni Panel Recap: “Things Just Start Clicking”

Alumni Panel Recap: “Things Just Start Clicking”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the January 24 luncheon.

March 05, 2018

8 Ways Amazon Is Changing the Way We Do Business

8 Ways Amazon Is Changing the Way We Do Business

Every organization has a supply chain of some kind; we all struggle with the logistics of delivering our products or services to customers and clients. And in a world where someone builds a better mousetrap every five minutes, the mantra is “innovate or die.”

February 12, 2018

4 Ways to Preview the Program from Out of Town

4 Ways to Preview the Program from Out of Town

The Neeley Executive MBA program has been ranked No. 1 in Texas, No. 5 in the nation, and No. 12 in the world by The Economist – which is probably why several of our students travel here from outside the DFW Metroplex. 

February 02, 2018

The Top 8 Moments of the EMBA Year

The Top 8 Moments of the EMBA Year

It’s that time of year we are reminded how fortunate we are to be part of such a tight-knit, yet ever-growing, group of friends and leaders. The closing of the year is the perfect time to take a look back and reflect on all of our accomplishments. Here’s a recap of the best moments we shared in 2017.

December 18, 2017

7 Steps to Leading Change in Your Organization

7 Steps to Leading Change in Your Organization

We’ve all heard it: if you’re not moving forward, you’re falling behind. But how do you take the risks necessary to innovate, without going under?

November 30, 2017

Alumni Panel Recap: “The best time to do it is yesterday.”

Alumni Panel Recap: “The best time to do it is yesterday.”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the November 8 luncheon.

November 20, 2017

Alumni Panel Recap: “I thought it was just a nice slogan – until I experienced it.”

Alumni Panel Recap: “I thought it was just a nice slogan – until I experienced it.”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from the June 7 luncheon.

July 26, 2017