Faculty in the News & Research Highlights

Curved windows and seating in the Rogers Rotunda

Unraveling the Tax Puzzle: Stephen Lusch's Research Exposes Distorted Effective Tax Rates, Tax Avoidance Indicators

Intriguing patterns of declining effective tax rates among U.S. firms emerged from 1996 to 2015, prompting questions about the underlying reasons behind this trend. TCU Neeley School of Business Professor Stephen Lusch in partnership with an expert team embarked on a pioneering research endeavor to determine the cause, and in doing so transform our understanding of tax strategies in the corporate world.

September 11, 2023

Faculty Q&A: Laura Meade Invites Students to Expand their Cultural Understanding by Going Global

As fast-growing technology continues to connect our world, it becomes more crucial that students engage globally. Laura Meade, director of Neeley International Programs and a professor of supply chain practice, shares insight on the global skills taught in Neeley and how they are elevated through study abroad experiences.

July 18, 2023

Student looking out the window of Smith Hall

Wall Street Journal: Research from Keith Hmieleski Finds Anxiety-reducing Humor Can Boost Sales for Startups

Humor that eases tension can benefit a new company's sales. Research has shown that using humor to ease the strain of uncertain situations helped startup teams make more sales.

July 17, 2023

Student standing by window in Smith looking down on Roach Plaza

Fortune: Dual Business and Education Degree Empowers Senior-level Professionals to Lead

TCU’s unique MBA/Ed.D. program equips education leaders with business expertise to create safer, modern, and equitable environments for students and staff.

June 20, 2023

CBS11 DFW: Tom Seng Provides Insight as Triple-digit Temps Impact Texas Power Grid

TCU Neeley School of Business Professor Tom Seng remains optimistic as temperatures prepare to soar and ERCOT monitors the power grid closely in preparation for 100-degree temperatures across the state. ERCOT issued its first weather warning this month, prompting CBS11 to speak with Seng, who is also a leader in the TCU Ralph Lowe Energy Institute.

June 14, 2023

Dallas Morning News: Tom Seng Confirms that Data Affirms State’s Ability to Handle Summer Heat

State officials assured Texans that the power grid is stable despite a series of hot weather forecasts. TCU Neeley School of Business Professor Tom Seng shared ERCOT’s optimism that the power grid is prepared and ready to handle another hot Texas summer.

June 13, 2023

Second floor of Hays Hall looking at the Rogers Rotunda

FOX4 Dallas-Fort Worth: Elijah Clark Speaks about Artificial Intelligence in the Retail Landscape

As Artificial Intelligence is reshaping the retail landscape, it is important for consumers to be aware of the benefits as well as the privacy concerns. In a recent news media interview, Elijah Clark, a TCU Neeley School of Business marketing instructor shared his expertise on the effect AI has on businesses and consumer purchasing behavior.

June 06, 2023

Professor Tom Bates Provides Insight on Energy MBA Study Abroad Stop at European Union

More than 25 Energy MBA students traveled to Europe in May for an information-packed study abroad opportunity, where they navigated four countries and 16 companies over 12 days, including a visit to the European leadership organization.

June 02, 2023

Third floor of Hays Hall by the Rogers Rotunda

FOX7 Austin: Elijah Clark Explores the Future of Retail with Artificial Intelligence

Artificial intelligence (AI) has been around for some time and its impact continues to expand, including the way we shop. Elijah Clark, a TCU Neeley School of Business marketing instructor, joined KTBC-FOX Austin for an in-depth discussion on the ways AI can make shopping more efficient and the potential concerns.

May 31, 2023

WFAA-TV/ABC News: Beata Jones Provides Insight on Digital Parenting

Beata Jones, TCU Neeley professor and artificial intelligence (AI) expert, shed light on the evolving landscape of AI and offered ways for parents to support learning with AI tools.

May 16, 2023

Ryan Krause Leads Discussion on Implications of Board Chair Leadership Styles Amidst Crises

During the COVID-19 pandemic, corporate environments were forced to adapt to a new and unknown reality with little guidance. In fact, historically, there has been insufficient research on organizational leadership during a crisis. So, when faced with an unprecedented challenge, such as a global pandemic, an opportunity to research the decision making of board chairs and derive valuable insights arose.

April 04, 2023

Rotunda Second Floor of Hays Business Commons

Insider: Abbie Shipp Speaks About Battle Over Return to Office Work Requirements

As companies increase the call for workers to return to the office, employees are pushing back. The challenge is creating a battle over what the future of work looks like in the United States.

March 29, 2023

Beata Jones with her classroom in the BIS lab

KRLD-1080 Radio: Professor Beata Jones Incorporates ChatGPT in her Classroom

ChatGPT is an artificial intelligence application in the early adoption process across the nation and TCU Neeley is on the cutting edge as Jones provides her business students with the knowledge to properly use the tool.

March 22, 2023

KBTX/CBS: Beata Jones Shares Expertise on Impact of ChatGPT for Business, Higher Education

ChatGPT technology is an artificial intelligence application that is quickly growing in popularity as businesses and educators experiment with real-world applications. Jones introduced ChatGPT in her classroom and encourages other professors to do the same to teach the proper way to use the tool.

March 08, 2023

Faculty Q&A: TCU Neeley Professor Beata Jones Breaks Down ChatGPT

ChatGPT has significant implications for businesses and classrooms, offering the potential to redefine how we work and play, increasing productivity, improve operation, save money and create new revenue streams. However, it’s important to be aware of the technology’s risks and limitations.

February 27, 2023

KBTX/CBS News: Kelly Slaughter Explains Cryptocurrency, Future of Bitcoin

Slaughter, an expert on cryptocurrency and an associate professor at the Neeley School of Business, provides insight into the world of bitcoin and the increase of peer-to-peer finances.

February 24, 2023

Students and Professor Elijah Clark watch Super Bowl ads

Marketing Students Evaluate Super Bowl Commercials, Effectiveness of Trendy Advertising

TCU Neeley Professor Elijah Clark showed his marketing classes a sampling of Super Bowl LVII commercials one day after the game as part of a timely lesson on the effectiveness of reaching intended audiences.

February 16, 2023

Michael Sherrod addresses the Innovative Teachers Guild

Innovative Teachers Guild Cultivates Creative Teaching Mindset Across TCU Campus

The Institute for Entrepreneurship and Innovation created the Innovative Teachers Guild as a collaborative way for professors to incorporate entrepreneurial thinking, build creative curriculum and embed innovative strategies into their teaching.

January 31, 2023

Scripps Networks: Tracey Rockett Speaks about Gender Disparities in Female-dominated Industries

Rockett’s expertise on women in leadership positions was included a story by Scripps Networks as part of their “Two Americas” series. This episode focused on the underrepresentation of women in leadership positions.

January 26, 2023

Ahead of the Curve: Accounting Department Prepares for Changes to Industry Standards

The Neeley Accounting Department has formed two committees to prepare for changes to the Certified Public Accountant exam scheduled to take effect in January 2024.

January 23, 2023

Students and Dr. Barbara Wood in the Neeley Boardroom

Forbes: Executive-in-Residence Bets Lillo Discusses 'Polycrisis' Definition, Board Accountability

Professor Lillo provides her perspective with supply chain to the discussion about world-wide emergencies and the insight provided by corporate boards.

January 23, 2023

TCU Neeley Executive-in-Residence Program Expands to Five Faculty

With the additions of Cantey Hanger Partner Julie Bergkamp and The Walt Disney Company’s Brent Woodford, TCU Neeley continues to equip students with current best practices and expand its robust network of professionals and resources.

January 16, 2023

CNBC ‘Squawk Box’: Mary Uhl-Bien Comments on Twitter Owner’s Decisions

The CNBC news show host invited Uhl-Bien to speak about Elon Musk’s ability to lead his previous businesses and his ability to manage free speech debates on the social media platform.

December 15, 2022

Harvard Law School Forum Showcases Research by Neeley Finance Professors

The research is regarding retail CEO decisions during the Covid-19 Pandemic. TCU Neeley professors examined the way decisions by retail CEOs influenced transmission rates and employee safety complaints.

September 23, 2022

TCU MBA Students Explore Global Energy Solutions Abroad, Featured in Odessa American

Led by Associate Dean of Graduate Programs David Allen and Executive Director of the Ralph Lowe Energy Institute Ann Bluntzer, TCU Energy MBA students took a deep dive into the energy supply and demand issues impacting Europe while studying abroad.

June 01, 2022

Ann Bluntzer Discusses ESG Ratings at Industry Conferences

Ralph Lowe Energy Institute Executive Director Ann Bluntzer is at the forefront of industry conversations around environmental, social and governance (ESG) ratings.

May 25, 2022

Dean Daniel Pullin Featured on FOX 7 Austin: The Great Resignation and How Employers Can Adapt

The John V. Roach Dean of the TCU Neeley School of Business and Professor of Entrepreneurship and Innovation shares insights into managing employee burnout in the ever-changing business landscape.

May 18, 2022

Ukraine Invasion Forces Europe to Speed Up Green Energy Transition and Evaluate What Is Considered “Green”

In an op-ed for The Hill, Ann Bluntzer, executive director of the Ralph Lowe Energy Institute, and Manochehr Dorraj, TCU professor of international affairs and Energy Faculty Fellow, discuss the European Union situation and how it's reshaping the energy transition debate.

March 15, 2022

Focusing on Customer Success Can Create a Competitive Edge

In a new Harvard Business Review article, TCU Neeley Associate Professor of Professional Practice in Marketing Lance A. Bettencourt offers insight for creating hard-to-imitate strategies in the personal transformation space.

January 21, 2022

Morgan Swink featured on NBC DFW: Supply Chain Disruption and Building Future Resiliency

TCU Neeley Center for Supply Chain Innovation’s Executive Director shares insights into our current global supply chain issues while teaching future leaders in the industry.

January 18, 2022

Is the Supply Chain Disaster Good News for 2022?

TCU Neeley Executive in Residence Bets Lillo shares her insights in an op-ed for MarketWatch, explaining how businesses will shift their suppliers and come out stronger.

January 11, 2022

How Do You Account for Goodwill in the Business World?

TCU Neeley Accounting Professor Shana Clor-Proell shares her recommendations on how companies report the value of their goodwill and other intangible assets.

December 16, 2021

Going Virtual: Adapting Our Hands-on Negotiations Course to the Pandemic

Our courses aren’t exactly sit-and-listen here at TCU Neeley. In fact, the negotiations course in our EMBA program has a reputation for being downright aggressive. Dr. Rita Kosnik, who has taught the course since the program’s inception, is well-loved for her high energy and unconventional methods.

December 13, 2021

Express Yourself, Entrepreneur

Presenting a funding pitch anytime soon? Recent research may make you smile — and frown, and express a few other emotional states, too.

December 05, 2021

Abbie Shipp featured on CNBC: Insights into Boomerang Employees

TCU Neeley Management Professor shares expertise on the emerging phenomenon of businesses rehiring ex-employees to combat historic labor shortages.

December 01, 2021

Keith Hmieleski passing out papers to students

Keith Hmieleski Featured in The Wall Street Journal on Entrepreneurship and Happiness

TCU Neeley Entrepreneurship Professor shares his findings on if entrepreneurs lead happier lives and the variables involved in answering such a question.

November 30, 2021

Audra Boone Shares Insights into Ongoing SEC Disclosures by Foreign Firms

TCU Neeley Finance Professor dives deep into the U.S. Securities and Exchange Commission’s (SEC) disclosure obligations to examine financial reporting risks

November 30, 2021

COP26: Historic Achievement or Historic Failure?

Michael C. Slattery, Ph.D., professor and director, Institute for Environmental Studies, and a newly named Energy Faculty Fellow for the Ralph Lowe Energy Institute, discusses the UN’s latest conference on climate change.

November 22, 2021

Laura Meade Explains How Geographic Information Systems Manifest Across TCU Neeley as GIS Day Is Celebrated

From curriculum to case competitions, Supply Chain Professor Laura Meade shares how blending geographic information systems (GIS) with business acumen can strengthen supply chain solutions and support global sustainability.

November 04, 2021

Has the Pandemic Affected Our Empathy for Sick Co-workers?

New research from TCU Neeley Professor of Management and Leadership Michael Cole explores presenteeism and co-worker mistreatment in the COVID-19 era.

October 28, 2021

Brandon Chicotsky’s Insight into Facebook Outage

TCU Neeley Marketing Professor comments on the massive online outage affecting businesses that use Facebook as a communication platform with customers.

October 06, 2021

Lance Bettencourt Shares Branding Insights with WalletHub

TCU Neeley Associate Professor of Professional Practice in Marketing offers expertise on brand messaging and celebrity endorsements for car insurance companies.

September 29, 2021

Dave Malenfant Shares Insights on Supply Chain Delays

With shipping delays across the globe hitting record levels, supply chain experts say now is the time to start your holiday shopping.

September 27, 2021

Robert Leone Shares Expertise on Credit Card Rewards with WalletHub

TCU Neeley Professor of Marketing offers insights into the benefits and challenges of credit cards with rewards.

September 25, 2021

Halo or Cannibal? How Video Game Introductions Affect Product Sales

New research from TCU Neeley Marketing Professor Mark Houston explores how new video game introductions affect sales of existing games and the gaming platform.

August 03, 2021

Mauricio Rodriguez Tapped for Insights on Balance Transfer Credit Cards

TCU Neeley Finance Professor shares advice for navigating credit cards based on balance-transfer appeal with WalletHub.

July 01, 2021

Going Deeper with Diversity: Why It Matters and How to Achieve It

We’ve all heard that diversity is crucial for successful organizations today. But what is diversity, beyond the surface level? How does it benefit your organization? Dr. Tracey Rockett – our professor of management practice who teaches classes about teams, leadership, innovation and more – recently led a webinar answering those questions.

June 29, 2021

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