Humor that eases tension can benefit a new company's sales. Research has shown that using humor to ease the strain of uncertain situations helped startup teams make more sales.
July 17, 2023
By Myriam Zeli
The Wall Street Journal showcased research from Keith Hmieleski, professor of entrepreneurship and innovation at the TCU Neeley School of Business, and academic director for the Institute for Entrepreneurship and Innovation, showing that anxiety-reducing humor can also be good for business at a new company.
It is common knowledge that a sense of humor can help individuals reduce anxiety during tough times. The research study showed that startup teams generated better sales when they used humor to defuse the tension of uncertain situations.
“Coping mechanisms that encourage a positive emotional tone within the team, such as humor usage, decrease negative emotions such as fear and anxiety, unlocking a team that is highly efficacious and able to reach their potential,” said Hmieleski, who authored the study that queried privately held companies that were founded fewer than five years ago.
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