Faculty & Staff Directory

Jennifer D'Angelo

Assistant Professor
Marketing Department

Education

  • PhD, University of Southern California
  • BS, University of Southern California

 

Areas of Expertise/Research

  • Consumer behavior 
  • Consumer co-creation 
  • Customization

Selected Publications

  • Jennifer D′Angelo, Lea Dunn, and Francesca Valsesia (forthcoming), "Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers," Journal of Marketing.
  • Jennifer D′Angelo and Gretchen Ross (forthcoming), "The Model Sizing Dilemma: The Use of Varied Female Model Sizes Helps Impressions of Brand Values but Hurts Shopping Ease," Journal of Consumer Psychology.
  • Jennifer D′Angelo and Francesca Valsesia (2023), "You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes," Journal of Marketing Research.
  • Jennifer D′Angelo, Kristin Diehl and Lisa A. Cavanaugh (2019), "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices," Journal of Consumer Research.