Ruby Daniels
Assistant Professor of Professional Practice
Marketing Department
Education
- PhD, University of Connecticut
- MA, University of Houston
- BS, Texas A&M University
Areas of Expertise/Research
- Marketing Research
- Marketing Analytics
- Artificial Intelligence
- Quantitative Reasoning
Selected Publications
- Daniels, R. A., Knowles, K. A., Lindner, A., & Naasz, E. (2024). Spiral curriculum: Pedagogy for developing a quantitative habit of mind in marketing students. Marketing Education Review, 34(2), 121-129.
- Daniels, R. A., Knowles, K. A., Naasz, E., & Lindner, A. (2023). Focused on pedagogy: QR grading rubrics for written arguments. Numeracy, 16(1), Article 4.
- Daniels, R. A., & Knowles, K. A. (2022). Let all voices be heard: Creating an engaging and inclusive asynchronous QR classroom. Numeracy, 15(2), Article 3.
- Daniels, R. A., Miller, L. A., Mian, M. Z., & Black, S. (2022). One size does not fit all: Understanding differences in perceived organizational support during the COVID-19 pandemic. Business and Society Review, 1-30.
- Daniels, R. A., Pemble, S., Allen, D., & Miller, L. A. (2021). LinkedIn blunders: A mixed method study of college students' profiles. Community College Journal of Research and Practice, 47(2), 90-105.