Successful business doesn’t happen by accident. To achieve something great in business is a deliberate and constant dance. One thing we know to be true: To be in business is to be in the business of people. And those people – your employees – are restlessly looking to define what working at your company means to them. They’re looking to define themselves through their work.
To communicate the value of employment at your organization, look no further than the EVP (employee value proposition). The EVP is a tool used by strategic leaders and HR teams that organizes, creates alignment for, and inspires communications about, the many reasons employees benefit from working at a company.
Facilitated by employee experience expert Eric Harris, this course is designed to guide you in directing the classic principles of brand marketing strategy, and using today’s tools, to build your company’s reputation as an employer of choice.
8:30 a.m. – 4:30 p.m.
October 2, 2024
1 in-person program day
Cost: $995* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 1-day training.
* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.
Who Should Attend?
This course is designed for anyone who has a seat at the table for decisions affecting the employee experience in their organization. This includes, but is not limited to strategic HR leaders, brand-forward marketers, internal communicators and other leaders in talent-dependent companies. If your business is powered by people, and you believe culture IS strategy, this course is for you.
Topics
- Talent Acquisition
- Talent Retention
- Strategic Planning
- Company Culture
- Employee Engagement
- Employee Experience
- Internal Communications
