Executive Storytelling

Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities and establish stronger engagement with co-workers, customers and other key constituents.

1 in-person session

Successful business doesn’t happen by accident. To achieve something great in business is a deliberate and constant dance. One thing we know to be true: To be in business is to be in the business of people. And those people – your employees – are restlessly looking to define what working at your company means to them. They’re looking to define themselves through their work.

To communicate the value of employment at your organization, look no further than the EVP (employee value proposition). The EVP is a tool used by strategic leaders and HR teams that organizes, creates alignment for, and inspires communications about, the many reasons employees benefit from working at a company.

Facilitated by employee experience expert Eric Harris, this course is designed to guide you in directing the classic principles of brand marketing strategy, and using today’s tools, to build your company’s reputation as an employer of choice.

1 in-person session

If you’re in business, you’re in the business of people. In the age of the empowered employee, culture isn’t merely part of your strategy. Culture is your strategy. For leaders who understand and embrace this, we’re proud to offer the Employee Experience Bundle: two days of innovating the way talent perceives and engages with your organization as an employer. Together with other employee-centric leaders, you’ll learn modern, agile frameworks and innovative techniques to discover, distill and activate your company’s EVP and employer brand.

2 in-person sessions

In a world where 70% of Americans say they define their sense of purpose through their work, leaders at all levels as well as HR professionals are being asked more today than ever to “think like marketers” on the job. Being a great communicator has always been an essential part of a leader's role -- expecially for HR leaders. But now the challenge has changed. HR professionals, as well as leaders across the organization, must communicate with talent at scale, like marketers do with consumers. It all makes sense in theory, but how can we put this into practice? This course is designed to guide you in directing the classic principles of brand marketing strategy, using today’s tools, to build your company’s reputation as an employer of choice.

1 in-person session

In this program, you’ll discover approaches for deepening your own self-awareness, improving your ability to project authenticity and stronger “leadership presence,” and being more purposeful in how you show up to better engage stakeholders, align teams around a new direction, and lead even more effectively in your organization.

2 in-person days